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Supported Data Points - Brightcove (iOS)

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Tony Gentile
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Categories

Events
FluxData
Message Metadata
User Details
Player
Device
Video
Location
Network

Events

Pause
event
Released in version 1.18
Event is fired when user hits the Pause button and chooses to temporarily halt video playback.
Applicable for: Content, Live, VOD
Node Location: event.type
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Play
event
Released in version 1.18
Event is fired when a user initiates video playback.
Use Case
Count the number of playback attempts within the app & compare against successful video starts.
Applicable for: Content, Live, VOD
Node Location: event.type
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Playback Complete
event
Released in version 1.18
This event signifies that the video player has reached the end of the currently playing content.
Use Case
Compare the number of Play Requests with the number of Playback Complete events to get a percentage of users who watched the entire video.
Applicable for: Content, VOD
Node Location: event.type
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Player Ready
event
Released in version 1.18
Signifies when the player has been initialized and is ready for playback. This is the earliest point at which any API calls should be made
Applicable for: Content, Live, VOD
Node Location: event.type
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Playing
event
Released in version 1.18
The media is no longer blocked from playback, and has started playing.
Applicable for: Content, Live, VOD
Node Location: event.type
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Resize
event
Released in version 1.18
Fired when the player's on-page dimensions have changed. Is not fired in response to a fullscreen change.
Use Case
Understand how many users are changing the video player dimensions during video playback.
Applicable for: Ads, Content, Live, VOD
Node Location: event.type
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FluxData

playbackRate
fluxdata
Released in version 1.18
The speed of the audio/video playback. Describes the speed that the video is played back to the user in relation to normal playback time. .5x, 1x, 1.5x, 2x
Use Case
If users prefer to watch your content at a sped up rate, does this mean you should alter the type of content you produce?
Applicable for: Ads, Content, Live, VOD
Field Type: numeric
Node Location: event.metrics
Example Value: 0.5
Unit: percentage
Max Decimals: 2
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playerState
fluxdata
Released in version 1.18
Returns the player's current playback state. (Idle, buffering, playing, paused)
Use Case
Correlate the current state of the video player with other activities or actions that are occurring with the user during a session.
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: event.metrics
Permitted Values: any
Example Value: Ready
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playheadPosition
fluxdata
Released in version 1.18
Returns the current point in the video timeline in seconds.
Applicable for: Ads, Content, Live, VOD
Field Type: numeric
Node Location: event.metrics
Example Value: 10.135
Unit: seconds
Max Decimals: 3
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volumeLevel
fluxdata
Released in version 1.18
The current playback volume as a whole number percentage.
Applicable for: Ads, Content, Live, VOD
Field Type: numeric
Node Location: event.metrics
Example Value: 85.2
Unit: percentage
Max Decimals: 0
Scale: 0 .. 100
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Message Metadata

timestamp
metadata
Released in version 1.37
Epoch UTC time of the event occurrence
Applicable for: Ads, Content, Live, VOD
Field Type: numeric
Node Location: root
Example Value: 1535971954488
Unit: epoch
Max Decimals: 0
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configuration_id
metadata
Released in version 1.37
Datazoom Collector configuration ID. Allows customers to differentiate data on the Connector from different Collectors. This could be useful for separating test content from production data.
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: root
Permitted Values: UUID
Example Value: 3bba4192-8105-4498-ae34-587154d56fa6
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connector_list
metadata
Released in version 1.37
List of the Connectors configured for this Collector via a Datazoom Data Pipe.
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: root
Permitted Values: comma separated list
Example Value: dz-connector-google-analytics,dz-connector-mixpanel
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customer_code
metadata
Released in version 1.37
Unique identifier for the Datazoom customer that generated the event.
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: root
Permitted Values: UUID
Example Value: 3bba4192-8105-4498-ae34-587154d56fa6
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User Details

client_ip
metadata
Released in version 1.18
IP address of the user's device
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: user_details
Permitted Values: IP address
Example Value: 173.19.65.222
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user_agent
metadata
Released in version 1.18
Contains a number of tokens that refer to various aspects of the request, including the user's browser name and version, rendering engine, device’s model number, operating system and its version, etc.
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: user_details
Permitted Values: any
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Player

autoStart
metadata
Released in version 1.18
Returns whether the audio/video should start playing as soon as it is loaded
Applicable for: Content, Live, VOD
Field Type: bool
Node Location: player
Permitted Values: value list
Example Value: false
Value List: true, false
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controls
metadata
Released in version 1.18
Whether the controls are available for user interaction in the player. (i.e. Play/Pause/Seek)
Applicable for: Ads, Content, Live, VOD
Field Type: bool
Node Location: player
Permitted Values: value list
Example Value: false
Value List: true, false
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fullscreen
metadata
Released in version 1.18
Is the player in fullscreen mode?
Applicable for: Ads, Content, Live, VOD
Field Type: bool
Node Location: player
Permitted Values: value list
Example Value: true
Value List: true, false
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playerName
metadata
Released in version 1.18
States which video player that generated the event
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: player
Permitted Values: any
Example Value: JW Player
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playerVersion
metadata
Released in version 1.18
States the version of the video player that generated the event
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: player
Permitted Values: any
Example Value: 8.01
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Device

device_id
metadata
Released in version 1.18
Unique identifier of the user's device.
Use Case
This can be used as a proxy for User if user is anonymous.
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: device
Permitted Values: any
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deviceType
metadata
Released in version 1.18
Describes the type of device being used during the session. phone, tablet, desktop, connected device, game console
Use Case
Can be used to group attributes by device platform type for better understanding of app performance on different platforms.
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: device
Permitted Values: value list
Example Value: pc
Value List: pc, mobile, tablet, ott device, tv, game console, wearable
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os
metadata
Released in version 1.18
Operating System of the user's device
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: device
Permitted Values: any
Example Value: OS X
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osVersion
metadata
Released in version 1.18
Version of Operating System being used during the session
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: device
Permitted Values: any
Example Value: 10.14
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Video

duration
metadata
Released in version 1.18
The total length of the media file, reported in decimal seconds
Applicable for: Ads, Content, VOD
Field Type: numeric
Node Location: video
Example Value: 25.49
Unit: seconds
Max Decimals: 3
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source
metadata
Released in version 1.18
Returns the URL of the current media file
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: video
Permitted Values: URL
Example Value: http://...
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title
metadata
Released in version 1.18
Provides the title of current asset being played
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: video
Permitted Values: any
Example Value: What About Bob?
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Location

city
metadata
Released in version 1.21
The city or town where the user is located
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: geo_location
Permitted Values: any
Example Value: Santa Rosa Beach
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country
metadata
Released in version 1.21
Full name of the user's country
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: geo_location
Permitted Values: any
Example Value: United States
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countryCode
metadata
Released in version 1.21
The country from which the browser initiated the event. For a list of country codes, see ISO 3166-1 alpha-2 .
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: geo_location
Permitted Values: 2 letter code
Example Value: US
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latitude
metadata
Released in version 1.21
Location information for the user
Applicable for: Ads, Content, Live, VOD
Field Type: numeric
Node Location: geo_location
Example Value: 30.3659
Unit: degrees
Max Decimals: 4
Scale: -90 .. 90
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longitude
metadata
Released in version 1.21
Location information for the user
Applicable for: Ads, Content, Live, VOD
Field Type: numeric
Node Location: geo_location
Example Value: -86.2458
Unit: degrees
Max Decimals: 4
Scale: -180 .. 180
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region
metadata
Released in version 1.21
The specific administrative division within a country where the event occurred. In the United States, regions correspond to state names ; for example, Washington or New York.
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: geo_location
Permitted Values: any
Example Value: Florida
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regionCode
metadata
Released in version 1.21
The specific administrative division within a country where the event occurred. In the United States, regions correspond to state codes ; for example, WA or NY.
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: geo_location
Permitted Values: 2 letter code
Example Value: FL
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zipCode
metadata
Released in version 1.21
The specific administrative division within a country where the event occurred. In the United States, zip codes correspond to postal region locator
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: geo_location
Permitted Values: any
Example Value: 32459
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Network

isp
metadata
Released in version 1.21
Name of the end-user's internet service provider.
Use Case
Can be used for analyzing usage by ISP to identify problems that might be related to the ISP
Applicable for: Ads, Content, Live, VOD
Field Type: string
Node Location: network
Permitted Values: any
Example Value: Mediacom Communications Corp
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