Datazoom's powerful Data Dictionaries are the standard schemas we use to normalize every data point captured by our Collectors. This standardization allows analysts to easily build cross-platform metrics in a consistent manner despite being sourced from multiple video players. By bringing these disparate data sets together under a common Data Dictionary, Datazoom empowers companies to easily leverage the power of your data to improve video playback experiences.
Advertising ID is a user resettable ID assigned by the device or operating environment for advertising purposes (e.g. targeting, frequency capping). The key difference between a Device ID and an Advertising ID is that advertising IDs can be reset by the user at any time. Examples include Apple's IDFA and Android's AAID.Specifications
The Data Dictionary is designed to collect raw behavioral and system event data that can be used to generate many popular video streaming quality of experience metrics. Check out Datazoom's Metrics Encyclopedias for more information about how the power of Datazoom's Data Dictionary can power your streaming video analysis.
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