Data Points

   Akamai AMP

Events

• Stall End - Event fired when video starts playing again after a stall and the buffer has been replenished and playback resumes.
• Stall Start - Stall Start event is triggered when playback of video stops because the buffer has been depleted causing an unexpected interruption for the user.

Metadata

• eventCount - Incremental counter of the events generated during a user session. This field is valuable for ensuring proper sequencing of events and detecting any potential data loss.
• totalStartupDuration - This timer represents the total time a user spent waiting for content to begin playback excluding any time spent viewing pre-roll ads.

   Akamai AMP (tvOS)

Events

• Custom Event - Add any user or system behavioral event to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• Play Request - Event signifies the video player requests the video from the server. The trigger could be the user clicking on a play button of a thumbnail. If the video is played automatically, this may be fired when the player starts loading.
• Playback Start - This event is fired when the video starts playing & is viewable by the user.
• Player Ready - Signifies when the player has been initialized and is ready for playback. This is the earliest point at which any API calls should be made
• Playing - The media is no longer blocked from playback, and has started playing.

   Android Media Player

Events

• Ad Click - Triggered when the user interacts with an advertisement
• Ad Error - Thrown if an error occurs during ad playback or retrieval of an ad
• Ad Impression - Fired when an Ad impression is recorded by the video player.
• Ad Loaded - Fired when the ad is fully loaded into the player & ready to begin playback.
• Ad Play - Fired whenever an ad starts playing for the first time.
• Ad Request - When ad is requested from the ad server.

FluxData

• numberOfAdsPlayed - Running count of the number of ads played during the user's current session.
• numberOfErrors - Running count of the number of errors that have occurred during the user's current session.
• playbackDuration - Cumulative time that content & ads have been playing during the current video View. Excludes time accrued while user pauses content or buffering. Value is reset to zero at the start of a new video View.
• timeSinceAdStarted - Time interval since advertisement started playing, reported in milliseconds
• timeSinceLastAd - Time interval since the last advertisement completed., reported in milliseconds

Metadata

• adPosition - Where the ad appears in relation to the video content. Pre-roll ads run before the content, mid-roll ads run during the middle of the content & post-roll ads run after the content has completed streaming.

   JWPlayer

Metadata

• adBlocker - Whether an Ad Blocker was detected or not.

   Roku

Events

• Ad Loaded - Fired when the ad is fully loaded into the player & ready to begin playback.
• Ad Play - Fired whenever an ad starts playing for the first time.
• Error - Thrown if an error occurs during content playback or retrieval of the video

Fluxdata

• numberOfErrors - Running count of the number of errors that have occurred during the user's current session.

Metadata

• adPosition - Where the ad appears in relation to the video content. Pre-roll ads run before the content, mid-roll ads run during the middle of the content & post-roll ads run after the content has completed streaming.
• advertisingId - Advertising ID is a user resettable ID assigned by the device or operating environment for advertising purposes (e.g. targeting, frequency capping). The key difference between a Device ID and an Advertising ID is that advertising IDs can be reset by the user at any time. Examples include Apple's IDFA and Android's AAID.
• errorCode - Error object representing a code explicitly identified by the player
• errorMsg - Error object representing a message about the error explicitly identified by the player
• frameRate - The frames per second of the current video encoding.

   tvOS

Fluxdata

• playbackStallDuration - The cumulative amount of time elapsed where the user's playback has been interrupted by an unexpected video stall due to buffer depletion during a View.
• timeSinceBufferStart - Time interval since Buffer Start event began during content playback, reported in milliseconds. Value is reset to zero at the start of a new video View or when another Buffer Start event occurs.

Metadata

• isMuted - True if player is muted.