Data Points

   Akamai AMP

Events

• Custom Event - Add any user or system behavioral event to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.

Metadata

• Custom Metadata - Customers can add any user or system data to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.

   Akamai AMP (Android)

Events

• Ad Complete (Freewheel) - Fired when an ad completes playing back
• Ad Loaded (Freewheel) - Fired when the ad is fully loaded into the player & ready to begin playback.
• Ad Pause (Freewheel) - Fired when the ad is paused. Depending on your implementation pausing an ad may not be allowed.
• Ad Play (Freewheel) - Fired whenever an ad starts playing for the first time.
• Ad Request (Freewheel) - When ad is requested from the ad server.

   Akamai AMP (iOS)

Events

• Ad Complete (Freewheel) - Fired when an ad completes playing back
• Ad Error (Freewheel) - Thrown if an error occurs during ad playback or retrieval of an ad
• Ad Loaded (Freewheel) - Fired when the ad is fully loaded into the player & ready to begin playback.
• Ad Pause (Freewheel) - Fired when the ad is paused. Depending on your implementation pausing an ad may not be allowed.
• Ad Play (Freewheel) - Fired whenever an ad starts playing for the first time.
• Ad Request (Freewheel) - When ad is requested from the ad server.

   Akamai AMP (tvOS)

Metadata

• adId - ID of the ad shown.

   JWPlayer

Events

• Ad Click - Triggered when the user interacts with an advertisement
• Ad Impression - Fired when an Ad impression is recorded by the video player.
• Custom Event - Add any user or system behavioral event to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.

Fluxdata

• Buffer Fill - Percent utilization of playback buffer for storing video segments before they are shown by the video player. A bufferFill near 100% indicates that the video segments are downloading quickly enough to keep pace with the video playback of the user & should produce minimal buffering interruptions.

Metadata

• Ad Click Url - URL opened when the user interacts with an ad during playback.
• Ad Creative Id - Creative ID of the ad shown.
• Ad Id - Identifier of the ad asset shown.
• Ad Partner - Name of the partner showing the ad.
• Ad System - The source ad server information included in the ad response.
• Asset Id - Unique identifier of the content shown. This may be produced by the CMS or publishing system.
• Autostart - Returns whether the audio/video should start playing as soon as it is loaded
• Custom Metadata - Customers can add any user or system data to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• Customer Code - Unique identifier for the Datazoom customer that generated the event.

   Shaka Player

Events

• Custom Event - Add any user or system behavioral event to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• Datazoom Loaded - Signifies that the Datazoom SDK has been loaded and activated. At this point, the video player can be instantiated or custom events can be sent by the application.
• Heartbeat - Periodic event that provides updated insight into all of the selected FluxData metrics fired at the specified Heartbeat interval.
• Media Loaded - Fired when the video is fully loaded into the player & ready to begin playback.
• Media Request - Event signifies the video player requests the video from the server. The could be triggered by the user clicking on a play button of a thumbnail. If the video is played automatically, this may be fired when the player starts loading.
• Playback Complete - This event signifies that the video player has reached the end of the currently playing content.
• Playback Start - This event is fired when the video starts playing for the user, also known as First Frame.
• Player Ready - Signifies when the player has been initialized and is ready for playback.

Fluxdata

• Playhead Position - Returns the current point in the video timeline in seconds.

Metadata

• Custom Metadata - Customers can add any user or system data to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• Media Type - Specifies whether the event relates to an Ad or Content asset.