Data Points

   IVS

Events

• Buffer End (Content) - Event is fired when video starts playing again after a buffer is completed.
• Buffer Start (Content) - Buffer Start identifies anytime the player has to wait for the video buffer to fill with video segments . This event includes all visible buffering activity including during playback startup, connectivity issues or buffering that may occur when resuming after seek or pause.
• Heartbeat - Periodic event that provides updated insight into all of the selected FluxData metrics fired at the specified Heartbeat interval.
• Milestone (Content) - Fired when the playheadPosition passes a predetermined percentile milestone of the video's duration. This event is used for both Ads & Content. Current milestones are fired at the 10, 25, 50, 75, 90 & 95 percentiles.
• Mute (Content) - Triggered when the player volume has been reduced to zero.
• Pause (Content) - Event is fired when user hits the Pause button and chooses to temporarily halt video playback.
• Resize (Content) - Fired when the player's on-page dimensions have changed. This event is not fired in response to a Fullscreen change.
• Resume (Content) - This event is fired when the user begins playing again after pausing the video during playback.
• Seek End (Content) - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point& Seek End Point to mark the starting & ending points of a seek event.
• Seek Start (Content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.
• Unmute (Content) - Triggered when the player audio has been reactivated.

Fluxdata

• Buffer Duration - Cumulative time that content has been buffering during the current Content Session.
• Buffer Duration - Content - Cumulative time that content has been buffering during content playback in current Content Session.
• Content Session Start Timestamp - Start time of a new Content Session for the current user session. Typically a new Content Session begins with a Playback Request.
• Engagement Duration - Cumulative time that user has been engaged with the page, including time spent not viewing video.

Metadata

• App Session Id - Unique identifier for the user's current Datazoom session. Session will persist as long as the user is viewing content uninterrupted. A 20 minute pause in activity will close the session.
• App Session Start Timestamp - Start time of the current user session
• Asset Id - Unique identifier of the content shown. This may be produced by the CMS or publishing system.
• City - The city or town where the user is located
• Configuration Id - Datazoom Collector configuration ID. Allows customers to differentiate data on the Connector from different Collectors. This could be useful for separating test content from production data.
• Content Session ID - A unique id for the current video playback session.
• Country - Full name of the user's country
• Country Code - The country from which the browser initiated the event. For a list of country codes, see ISO 3166-1 alpha-2 .
• Description - A brief description of the content being played, this description may be internal to the CMS or may be displayed to the end user as part of their effort to select content to view.
• Latitude - Location information for the user
• Longitude - Location information for the user
• Milestone Percent (Content) - Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.
• Muted - Returns True if player is muted.
• Postal Code - The specific administrative division within a country where the event occurred. In the United States, zip codes correspond to postal region locator
• Referrer Url - The URL of the page the user visited before coming to the active page.
• Region - The specific administrative division within a country where the event occurred. In the United States, regions correspond to state names ; for example, Washington or New York.
• Seek End Point - The ending point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Seek Start Point - The starting point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Site Domain - URL Domain of the site hosting the video player.

   JWPlayer

Events

• Audio Track Changed (Content) - This event signifies when the user has chosen to switch to a different audio track during playback.
• Cast End (Content) - Fired when a user ends streaming on a remote screen & returns playback to their local device.
• Cast Start (Content) - Fired when a user sends a stream from their local device to a remote screen.
• Exit Fullscreen (Ad) - Triggered when user exits fullscreen mode during video playback
• Exit Fullscreen (Content) - Triggered when user exits fullscreen mode during video playback
• Fullscreen (Ad) - Triggered when user enters fullscreen mode during video playback
• Fullscreen (Content) - Triggered when user enters fullscreen mode during video playback
• Heartbeat - Periodic event that provides updated insight into all of the selected FluxData metrics fired at the specified Heartbeat interval.
• Mute (Ad) - Triggered when the player volume has been reduced to zero.
• Mute (Content) - Triggered when the player volume has been reduced to zero.
• Pause (Ad) - Event is fired when user hits the Pause button and chooses to temporarily halt video playback.
• Pause (Content) - Event is fired when user hits the Pause button and chooses to temporarily halt video playback.
• Resize (Ad) - Fired when the player's on-page dimensions have changed. This event is not fired in response to a Fullscreen change.
• Resize (Content) - Fired when the player's on-page dimensions have changed. This event is not fired in response to a Fullscreen change.
• Seek End - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point& Seek End Point to mark the starting & ending points of a seek event.
• Seek End (Content) - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point& Seek End Point to mark the starting & ending points of a seek event.
• Seek Start - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.
• Seek Start (Content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.
• Subtitle Change (Content) - Fired when the user enables or disables subtitles or closed captions.
• Unmute - Triggered when the player audio has been reactivated.
• Unmute (Ad) - Triggered when the player audio has been reactivated.
• Unmute (Content) - Triggered when the player audio has been reactivated.
• Volume Change (Ad) - Triggered when the player increases or decreases the audio level of the video.
• Volume Change (Content) - Triggered when the player increases or decreases the audio level of the video.

FluxData

• Number of Content Requests - The amount of content assets requested during the current user session.
• Time Since Ad Break Start - Time interval since the current pod of advertisements began.
• Time Since Ad Request - Time interval since advertisement was requested.
• Time Since Ad Started - Time interval since advertisement started playing.
• Time Since Buffer Start - Time interval since Buffer Start event began during playback.
• Time Since Buffer Start - Ad - Time interval since Buffer Start event began during advertisement playback.
• Time Since Buffer Start - Content - Time interval since Buffer Start event began during content playback, reported in milliseconds. Value is reset to zero at the start of a new video View or when another Buffer Start event occurs.
• Time Since Content Request - Time interval since content playback was requested.
• Time Since Content Started - Time interval since current content playback began.
• Time Since Last Ad Completed - Time interval since the last advertisement completed.
• Time Since Last Heartbeat - Time interval since Heartbeat was last sent for the current content session.
• Time Since Last Milestone - Ad - Time interval since Milestone event was last sent for ad.
• Time Since Last Milestone - Content - Time interval since Milestone event was last sent for content.
• Time Since Last Rendition Change - Time interval since content playback shifted to a different available quality version from the manifest., reported in milliseconds
• Time Since Paused - Time interval since content playback was paused., reported in milliseconds
• Time Since Seek Start - Time interval since the occurrence of a Seek Start event.
• Time Since Stall Start - Content - Time interval since Stall Start event began during content playback.
• Volume Level - The current playback volume as a whole number percentage.

Metadata

• Ad Blocker - States whether an Ad Blocker was detected or not.
• Ad Session ID - UUID to denote the specific ad asset playback. This can be used to tie events together that occurred during a specific ad item.
• Ad Time Offset (Google IMA) - Returns the content time offset at which the current ad pod was scheduled. For pods in VOD streams with dynamically inserted ads, stream time is returned.
• Advertiser Name (Google IMA) - The advertiser name as defined by the serving party.
• Casting - Is the player currently in casting mode where the content selected will be played on an external device?
• Deal Id (Google IMA) - Returns the first deal ID present in the wrapper chain for the current ad, starting from the top.
• Default Playback Rate - Sets or returns the default speed of the audio/video playback. Describes the speed that the video is played back to the user in relation to normal playback time. .5x, 1x, 1.5x, 2x
• Event Type - Name of the event that describes the message
• Fullscreen - Is the player in fullscreen mode?
• Inner Error (Google IMA) - Returns the error that occurred during processing
• Loop - Identifies whether the audio/video is programmed to start over again when finished
• Milestone Percent (Ad) (Google IMA) - Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.
• Milestone Percent (Content) - Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.
• Seek End Point - The ending point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Seek Start Point - The starting point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Site Domain - URL Domain of the site hosting the video player.
• Skip Time Offset (Google IMA) - The number of seconds of playback before the ad becomes skippable. -1 is returned for non skippable ads or if this is unavailable.
• Startup Duration - Content - This timer represents the total time a user spent waiting for content to begin playback excluding any time related to requesting, loading or playing pre-roll ads.
• Streaming Protocol - What streaming format is being used for the content?
• Streaming Type - Describes if the content being streamed is Live or On Demand.
• Subtitles - Describes if subtitles are currently enabled for playback.
• Title - Provides the title of current asset being played
• User Agent - Contains a number of tokens that refer to aspects of the user device, including the user's browser name and version, rendering engine, device’s model number, operating system and its version, etc.
• Wrapper Creative Ids (Google IMA) - Selected creative IDs used for wrapper ads. The creative IDs returned starts at the inline ad and traverses to the outermost wrapper ad.
• Wrapper Id (Google IMA) - Ad IDs used for wrapper ads. The IDs returned starts at the inline ad (innermost) and traverses to the outermost wrapper ad.
• Wrapper Systems (Google IMA) - Ad systems used for wrapper ads. The ad systems returned starts at the inline ad and traverses to the outermost wrapper ad.

   Shaka Player

Events

• Buffer End (Content) - Event is fired when video starts playing again after a buffer is completed.
• Buffer Start (Content) - Buffer Start identifies anytime the player has to wait for the video buffer to fill with video segments . This event includes all visible buffering activity including during playback startup, connectivity issues or buffering that may occur when resuming after seek or pause.
• Exit Fullscreen (Ad) - Triggered when user exits fullscreen mode during video playback
• Exit Fullscreen (Content) - Triggered when user exits fullscreen mode during video playback
• Fullscreen (Ad) - Triggered when user enters fullscreen mode during video playback
• Fullscreen (Content) - Triggered when user enters fullscreen mode during video playback
• Heartbeat - Periodic event that provides updated insight into all of the selected FluxData metrics fired at the specified Heartbeat interval.
• Milestone (Content) - Fired when the playheadPosition passes a predetermined percentile milestone of the video's duration. This event is used for both Ads & Content. Current milestones are fired at the 10, 25, 50, 75, 90 & 95 percentiles.
• Mute (Ad) - Triggered when the player volume has been reduced to zero.
• Mute (Content) - Triggered when the player volume has been reduced to zero.
• Resize (Ad) - Fired when the player's on-page dimensions have changed. This event is not fired in response to a Fullscreen change.
• Resize (Content) - Fired when the player's on-page dimensions have changed. This event is not fired in response to a Fullscreen change.
• Seek End (Content) - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point& Seek End Point to mark the starting & ending points of a seek event.
• Seek Start (Content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.
• Unmute (Ad) - Triggered when the player audio has been reactivated.
• Unmute (Content) - Triggered when the player audio has been reactivated.
• Volume Change (Ad) - Triggered when the player increases or decreases the audio level of the video.
• Volume Change (Content) - Triggered when the player increases or decreases the audio level of the video.

Fluxdata

• Buffer Duration - Cumulative time that content has been buffering during the current Content Session.
• Buffer Duration - Content - Cumulative time that content has been buffering during content playback in current Content Session.
• Playback Rate - The speed of the audio/video playback. Describes the speed that the video is played back to the user in relation to normal playback time. .5x, 1x, 1.5x, 2x
• Volume Level - The current playback volume as a whole number percentage.

Metadata

• App Session Id - Unique identifier for the user's current Datazoom session. Session will persist as long as the user is viewing content uninterrupted. A 20 minute pause in activity will close the session.
• ASN - Autonomous System Number: a unique number identifying a group of IP networks that serves the content to the end-user. Client ASN as determined from a lookup of the client IP
• ASN Org - The organization that owns the Autonomous System Number. Often an ISP, sometimes a private company or institution.
• Browser Height - The height of the end user's browser window at the time when the event occurred.
• Browser Name - Web browser being used during the session
• Browser Version - Version of web browser being used during the session
• Browser Width - The width of the end user's browser window at the time when the version occurred.
• City - The city or town where the user is located
• Client IP Address - IP address of the user's device
• Configuration Id - Datazoom Collector configuration ID. Allows customers to differentiate data on the Connector from different Collectors. This could be useful for separating test content from production data.
• Country - Full name of the user's country
• Country Code - The country from which the browser initiated the event. For a list of country codes, see ISO 3166-1 alpha-2 .
• Device Id - Unique identifier of the user's device.
• Device Type - Describes the type of device category being used during the session such as phone, tablet, desktop, connected device, game console, etc.
• Duration - The total length of the media file, reported in decimal seconds
• Event Id - Unique identifier for each event message fired by a Collector or log file received by Datazoom. The string includes an incremental counter at the end to allow for sequencing the events from a user session.
• Fullscreen - Is the player in fullscreen mode?
• ISP - Name of the end-user's internet service provider.
• Latitude - Location information for the user
• Longitude - Location information for the user
• Milestone Percent (Content) - Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.
• Muted - Returns True if player is muted.
• Os Name - Operating System of the user's device
• Os Version - Version of Operating System being used during the session
• Page Title - The Title of the page from which the view originated.
• Page Url - The address of the page from which the event originated.
• Player Width - Width dimension in pixels of the current playback area.
• Postal Code - The specific administrative division within a country where the event occurred. In the United States, zip codes correspond to postal region locator
• Referrer Url - The URL of the page the user visited before coming to the active page.
• Region - The specific administrative division within a country where the event occurred. In the United States, regions correspond to state names ; for example, Washington or New York.
• Region Code - The specific administrative division within a country where the event occurred. In the United States, regions correspond to state codes ; for example, WA or NY.
• Seek End Point - The ending point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Seek Start Point - The starting point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Server Timestamp Offset - Time difference between the client side timestamp and the server side timestamp in milliseconds. A negative offset value would indicate that the Client is ahead of the server.
• Site Domain - URL Domain of the site hosting the video player.
• Source - Returns the URL of the current media file
• Timestamp - Time of the event occurrence in Epoch UTC milliseconds.
• Title - Provides the title of current asset being played
• User Agent - Contains a number of tokens that refer to aspects of the user device, including the user's browser name and version, rendering engine, device’s model number, operating system and its version, etc.