Data Points

   Akamai AMP (Android)

Metadata

• adClickUrl (Freewheel) - URL opened when the user interacts with an ad during playback.
• wrapperSystems (Freewheel) - Ad systems used for wrapper ads. The ad systems returned starts at the inline ad and traverses to the outermost wrapper ad.

   IVS

Events

• Buffer End (Ad) (Google IMA) - Event is fired when video starts playing again after a buffer is completed.
• Buffer Start (Ad) (Google IMA) - Buffer Start identifies anytime the player has to wait for the video buffer to fill with video segments . This event includes all visible buffering activity including during playback startup, connectivity issues or buffering that may occur when resuming after seek or pause.
• Error (Ad) (Google IMA) - Thrown if an error occurs during content playback or retrieval of the video
• Media Request (Ad) (Google IMA) - Event signifies the video player requests the video from the server. The could be triggered by the user clicking on a play button of a thumbnail. If the video is played automatically, this may be fired when the player starts loading.
• Milestone (Ad) (Google IMA) - Fired when the playheadPosition passes a predetermined percentile milestone of the video's duration. This event is used for both Ads & Content. Current milestones are fired at the 10, 25, 50, 75, 90 & 95 percentiles.
• Playback Complete (Ad) (Google IMA) - This event signifies that the video player has reached the end of the currently playing content.
• Playback Start (Ad) (Google IMA) - This event is fired when the video starts playing for the user, also known as First Frame.
• Playing (Ad) (Google IMA) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.
• Rendition Change (Ad) (Google IMA) - When the Player's Adaptive Bitrate Streaming upshifts or downshifts during Content Playback to a different quality level available in the manifest. This event includes absShift attribute identifying the direction of the change.
• Resume (Ad) (Google IMA) - This event is fired when the user begins playing again after pausing the video during playback.

Fluxdata

• Buffer Duration - Ads - Cumulative time that content has been buffering during ad playback in current Content Session.
• Number of Ad Plays - Running count of the number of ads played during the user's current session.
• Number of Errors - Ads - Running count of the number of errors that have occurred while ads are playing during the user's current session.
• Playback Duration - Ads - Cumulative time that ads have been playing during the current Content Session. Excludes time accrued while user pauses content or buffering.
• Player Viewable Percent - The percentage of the player that is viewable on the screen at the time of the event.

Metadata

• Ad Position (Google IMA) - Where the ad appears in relation to the video content. Pre-roll ads run before the content, mid-roll ads run during the middle of the content & post-roll ads run after the content has completed streaming.
• Ad Session ID - UUID to denote the specific ad asset playback. This can be used to tie events together that occurred during a specific ad item.
• Error Code (Ad) (Google IMA) - Error object representing a code explicitly identified by the player
• Error Message (Ad) (Google IMA) - Error object representing a message about the error explicitly identified by the player
• Media Type (Ad) (Google IMA) - Specifies whether the event relates to an Ad or Content asset.
• Milestone Percent (Ad) (Google IMA) - Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.

   Shaka Player

Events

• Milestone (Ad) (Google IMA) - Fired when the playheadPosition passes a predetermined percentile milestone of the video's duration. This event is used for both Ads & Content. Current milestones are fired at the 10, 25, 50, 75, 90 & 95 percentiles.
• Playing (Ad) (Google IMA) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.
• Rendition Change (Ad) (Google IMA) - When the Player's Adaptive Bitrate Streaming upshifts or downshifts during Content Playback to a different quality level available in the manifest. This event includes absShift attribute identifying the direction of the change.
• Resume (Ad) (Google IMA) - This event is fired when the user begins playing again after pausing the video during playback.

FluxData

• Player Viewable - Is 50% or more of the player visible on the screen at the time of event?
• Player Viewable Percent - The percentage of the player that is viewable on the screen at the time of the event.
• Time Since Last Ad Completed - Time interval since the last advertisement completed.

Metadata

• Ad Click Url (Google IMA) - URL opened when the user interacts with an ad during playback.
• Ad Position (Google IMA) - Where the ad appears in relation to the video content. Pre-roll ads run before the content, mid-roll ads run during the middle of the content & post-roll ads run after the content has completed streaming.
• Milestone Percent (Ad) (Google IMA) - Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.