Data Points

   Akamai AMP

Events

• Media Loaded (Content) - Fired when the video is fully loaded into the player & ready to begin playback.
• Milestone (Content) - Fired when the playheadPosition passes a predetermined percentile milestone of the video's duration. This event is used for both Ads & Content. Current milestones are fired at the 10, 25, 50, 75, 90 & 95 percentiles.
• Pause (Content) - Event is fired when user hits the Pause button and chooses to temporarily halt video playback.
• Playback Complete (Content) - This event signifies that the video player has reached the end of the currently playing content.
• Playback Start (Content) - This event is fired when the video starts playing for the user, also known as First Frame.
• Resume (Content) - This event is fired when the user begins playing again after pausing the video during playback.
• Seek End (Content) - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point& Seek End Point to mark the starting & ending points of a seek event.
• Seek Start (Content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.

Fluxdata

• Content Session Start Timestamp - Start time of a new Content Session for the current user session. Typically a new Content Session begins with a Playback Request.
• Playhead Position - Returns the current point in the video timeline in seconds.

Metadata

• Content Session ID - A unique id for the current video playback session.
• Media Type (Content) - Specifies whether the event relates to an Ad or Content asset.
• Milestone Percent (Content) - Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.
• Seek End Point - The ending point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Seek Start Point - The starting point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Startup Duration - Content - This timer represents the total time a user spent waiting for content to begin playback excluding any time related to requesting, loading or playing pre-roll ads.
• Startup Duration - Total - This timer represents the total time a user spent waiting for content to begin playback excluding any time spent viewing pre-roll ads.

   Android Media Player

Events

• Rendition Change (Content) - When the Player's Adaptive Bitrate Streaming upshifts or downshifts during Content Playback to a different quality level available in the manifest. This event includes absShift attribute identifying the direction of the change.

Fluxdata

• Rendition Video Bitrate - Target bitrate of the currently selected video rendition from the manifest. The manifest may contain multiple versions (i.e. renditions) of the video encoded at varying qualities to support varying network conditions.
• Time Since Last Rendition Change - Time interval since content playback shifted to a different available quality version from the manifest., reported in milliseconds

Metadata

• Ad Id (Google IMA) - Identifier of the ad asset shown.
• Advertiser Name (Google IMA) - The advertiser name as defined by the serving party.
• Postal Code - The specific administrative division within a country where the event occurred. In the United States, zip codes correspond to postal region locator
• Wrapper Creative IDs (Google IMA) - Selected creative IDs used for wrapper ads. The creative IDs returned starts at the inline ad and traverses to the outermost wrapper ad.

   Bitmovin

Events

• Buffer End (Content) - Event is fired when video starts playing again after a buffer is completed.
• Buffer Start (Content) - Buffer Start identifies anytime the player has to wait for the video buffer to fill with video segments . This event includes all visible buffering activity including during playback startup, connectivity issues or buffering that may occur when resuming after seek or pause.
• Error (Content) - Thrown if an error occurs during content playback or retrieval of the video
• Media Loaded (Content) - Fired when the video is fully loaded into the player & ready to begin playback.
• Pause (Content) - Event is fired when user hits the Pause button and chooses to temporarily halt video playback.
• Playback Complete (Content) - This event signifies that the video player has reached the end of the currently playing content.
• Rendition Change (Content) - When the Player's Adaptive Bitrate Streaming upshifts or downshifts during Content Playback to a different quality level available in the manifest. This event includes absShift attribute identifying the direction of the change.
• Resume (Content) - This event is fired when the user begins playing again after pausing the video during playback.
• Seek End (Content) - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point& Seek End Point to mark the starting & ending points of a seek event.
• Seek Start (Content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.
• Stall End (Content) - Event fired when video starts playing again after a stall and the buffer has been replenished and playback resumes.
• Stall Start (Content) - Stall Start event is triggered when playback of video stops because the buffer has been depleted causing an unexpected interruption for the user.

   iOS Media Player

Events

• Rendition Change (Content) - When the Player's Adaptive Bitrate Streaming upshifts or downshifts during Content Playback to a different quality level available in the manifest. This event includes absShift attribute identifying the direction of the change.

Metadata

• Duration - The total length of the media file, reported in decimal seconds
• Media Type (Content) - Specifies whether the event relates to an Ad or Content asset.
• Site Domain - URL Domain of the site hosting the video player.
• Source - Returns the URL of the current media file

   THEOplayer

Events

• Buffer End (Content) - Event is fired when video starts playing again after a buffer is completed.
• Buffer Start (Content) - Buffer Start identifies anytime the player has to wait for the video buffer to fill with video segments . This event includes all visible buffering activity including during playback startup, connectivity issues or buffering that may occur when resuming after seek or pause.
• Custom Event - Add any user or system behavioral event to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• Error (Content) - Thrown if an error occurs during content playback or retrieval of the video
• Media Loaded (Content) - Fired when the video is fully loaded into the player & ready to begin playback.
• Pause (Content) - Event is fired when user hits the Pause button and chooses to temporarily halt video playback.
• Playback Complete (Content) - This event signifies that the video player has reached the end of the currently playing content.
• Rendition Change (Content) - When the Player's Adaptive Bitrate Streaming upshifts or downshifts during Content Playback to a different quality level available in the manifest. This event includes absShift attribute identifying the direction of the change.
• Resume (Content) - This event is fired when the user begins playing again after pausing the video during playback.
• Seek End (Content) - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point& Seek End Point to mark the starting & ending points of a seek event.
• Seek Start (Content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.

Fluxdata

• Playback Duration - Content - Cumulative time that content has been playing during the current video Content Session. Excludes time accrued while user pauses content or buffering.
• Rendition Height - Height in pixels of the video rendition being played. The manifest may contain multiple versions (i.e. renditions) of the video encoded at varying qualities to support varying network conditions.
• Rendition Name - Standardized name to represent the rendition currently being played.
• Rendition Video Bitrate - Target bitrate of the currently selected video rendition from the manifest. The manifest may contain multiple versions (i.e. renditions) of the video encoded at varying qualities to support varying network conditions.
• Rendition Width - Width in pixels of the video rendition being played. The manifest may contain multiple versions (i.e. renditions) of the video encoded at varying qualities to support varying network conditions.

Metadata

• ABS Shift - Describes the direction of the rendition change that occurred during Adaptive Bitrate Streaming. Values ‘up’ or ‘down’ depends on the value of the previous rendition. 'absShift' is an attribute of the Rendition Change event.
• Browser Height - The height of the end user's browser window at the time when the event occurred.
• Browser Name - Web browser being used during the session
• Browser Version - Version of web browser being used during the session
• Browser Width - The width of the end user's browser window at the time when the version occurred.
• Custom Metadata - Customers can add any user or system data to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• DZ SDK Version - Version number of the Datazoom SDK that generated the event message.
• Error Code (Content) - Error object representing a code explicitly identified by the player
• Error Message (Content) - Error object representing a message about the error explicitly identified by the player
• Event Type - Name of the event that describes the message
• OS Name - Operating System of the user's device
• OS Version - Version of Operating System being used during the session
• Seek End Point - The ending point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Seek Start Point - The starting point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Timestamp - Time of the event occurrence in Epoch UTC milliseconds.

   tvOS

Events

• Ad Skip (Google IMA) - This event is triggered when a user chooses to skip the currently playing ad and go directly to the content..
• Error (Content) - Thrown if an error occurs during content playback or retrieval of the video
• Media Loaded (Content) - Fired when the video is fully loaded into the player & ready to begin playback.
• Media Request (Content) - Event signifies the video player requests the video from the server. The could be triggered by the user clicking on a play button of a thumbnail. If the video is played automatically, this may be fired when the player starts loading.
• Playing (Content) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.

Fluxdata

• Time Since Content Started - Time interval since current content playback began.
• Time Since Last Ad Break Start - Time interval since the current pod of advertisements began.
• Time Since Last Ad Request - Time interval since advertisement was requested.

Metadata

• Ad Break ID - UUID to denote the specific ad break. This can be used to tie events together that occurred during a specific ad break.
• Event Type - Name of the event that describes the message
• Frame Rate - The frames per second of the current video encoding.
• Title - Provides the title of current asset being played