Data Points

   Akamai AMP

Events

• Ad Impression (Google IMA) - Fired when an Ad impression is recorded by the video player.
• Unmute (Ad) - Triggered when the player audio has been reactivated.

Fluxdata

• Buffer Duration - Cumulative time that content has been buffering during the current Content Session.
• Event Count - Incremental counter of the events generated during a user session. This field is valuable for ensuring proper sequencing of events and detecting any potential data loss.
• Number of Errors - Running count of the number of errors that have occurred during the user's current session.
• Playback Duration - Cumulative time that content & ads have been playing during the current video View. Excludes time accrued while user pauses content or buffering.
• Playback Duration - Content - Cumulative time that content has been playing during the current video Content Session. Excludes time accrued while user pauses content or buffering.
• Player Viewable - Is 50% or more of the player visible on the screen at the time of event?
• Player Viewable Percent - The percentage of the player that is viewable on the screen at the time of the event.

Metadata

• Ad Creative Id (Google IMA) - Creative ID of the ad shown.
• Ad Id (Google IMA) - Identifier of the ad asset shown.
• Ad Partner (Google IMA) - Name of the partner showing the ad.
• Ad Position (Google IMA) - Where the ad appears in relation to the video content. Pre-roll ads run before the content, mid-roll ads run during the middle of the content & post-roll ads run after the content has completed streaming.
• Ad System (Google IMA) - The source ad server information included in the ad response.
• Ad Time Offset (Google IMA) - Returns the content time offset at which the current ad pod was scheduled. For pods in VOD streams with dynamically inserted ads, stream time is returned.
• Advertiser Name (Google IMA) - The advertiser name as defined by the serving party.
• Browser Height - The height of the end user's browser window at the time when the event occurred.
• Browser Name - Web browser being used during the session
• Browser Version - Version of web browser being used during the session
• Browser Width - The width of the end user's browser window at the time when the version occurred.
• Device ID - Unique identifier of the user's device.
• DZ SDK Version - Version number of the Datazoom SDK that generated the event message.
• Error Code (Ad) (Google IMA) - Error object representing a code explicitly identified by the player
• Error Message (Ad) (Google IMA) - Error object representing a message about the error explicitly identified by the player
• ISP - Name of the end-user's internet service provider.
• Muted - Returns True if player is muted.
• Player Name - States which video player generated the event
• Player Version - States the version of the video player that generated the event
• Skip Time Offset (Google IMA) - The number of seconds of playback before the ad becomes skippable. -1 is returned for non skippable ads or if this is unavailable.
• Source - Returns the URL of the current media file
• Streaming Protocol - What streaming format is being used for the content?
• Streaming Type - Describes if the content being streamed is Live or On Demand.
• Title - Provides the title of current asset being played
• User Agent - Contains a number of tokens that refer to aspects of the user device, including the user's browser name and version, rendering engine, device’s model number, operating system and its version, etc.
• Wrapper Creative IDs (Google IMA) - Selected creative IDs used for wrapper ads. The creative IDs returned starts at the inline ad and traverses to the outermost wrapper ad.
• Wrapper ID (Google IMA) - Ad IDs used for wrapper ads. The IDs returned starts at the inline ad (innermost) and traverses to the outermost wrapper ad.
• Wrapper Systems (Google IMA) - Ad systems used for wrapper ads. The ad systems returned starts at the inline ad and traverses to the outermost wrapper ad.

   Amazon IVS

Events

• Buffer End (Content) - Event is fired when video starts playing again after a buffer is completed.
• Buffer Start (Content) - Buffer Start identifies anytime the player has to wait for the video buffer to fill with video segments . This event includes all visible buffering activity including during playback startup, connectivity issues or buffering that may occur when resuming after seek or pause.
• Datazoom Loaded - Signifies that the Datazoom SDK has been loaded and activated. At this point, the video player can be instantiated or custom events can be sent by the application.
• Heartbeat - Periodic event that provides updated insight into all of the selected FluxData metrics fired at the specified Heartbeat interval.
• Media Request (Content) - Event signifies the video player requests the video from the server. The could be triggered by the user clicking on a play button of a thumbnail. If the video is played automatically, this may be fired when the player starts loading.
• Milestone (Content) - Fired when the playheadPosition passes a predetermined percentile milestone of the video's duration. This event is used for both Ads & Content. Current milestones are fired at the 10, 25, 50, 75, 90 & 95 percentiles.
• Pause (Content) - Event is fired when user hits the Pause button and chooses to temporarily halt video playback.
• Playback Complete (Content) - This event signifies that the video player has reached the end of the currently playing content.
• Playback Start (Content) - This event is fired when the video starts playing for the user, also known as First Frame.
• Player Ready - Signifies when the player has been initialized and is ready for playback.
• Playing (Content) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.

Fluxdata

• Playhead Position - Returns the current point in the video timeline in seconds.

Metadata

• App Session ID - Unique identifier for the user's current Datazoom session. Session will persist as long as the user is viewing content uninterrupted. A 20 minute pause in activity will close the session.
• App Session Start Timestamp - Start time of the current user session
• ASN - Autonomous System Number: a unique number identifying a group of IP networks that serves the content to the end-user. Client ASN as determined from a lookup of the client IP
• ASN Org - The organization that owns the Autonomous System Number. Often an ISP, sometimes a private company or institution.
• Browser Height - The height of the end user's browser window at the time when the event occurred.
• Browser Name - Web browser being used during the session
• Browser Version - Version of web browser being used during the session
• Browser Width - The width of the end user's browser window at the time when the version occurred.
• City - The city or town where the user is located
• Client IP Address - IP address of the user's device
• Configuration ID - Datazoom Collector configuration ID. Allows customers to differentiate data on the Connector from different Collectors. This could be useful for separating test content from production data.
• Content Session ID - A unique id for the current video playback session.
• Customer Code - Unique identifier for the Datazoom customer that generated the event.
• Duration - The total length of the media file, reported in decimal seconds
• DZ SDK Version - Version number of the Datazoom SDK that generated the event message.
• Event ID - Unique identifier for each event message fired by a Collector or log file received by Datazoom. The string includes an incremental counter at the end to allow for sequencing the events from a user session.
• Event Type - Name of the event that describes the message
• Media Type (Content) - Specifies whether the event relates to an Ad or Content asset.
• Milestone Percent (Content) - Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.
• Player Name - States which video player generated the event
• Player Version - States the version of the video player that generated the event
• Timestamp - Time of the event occurrence in Epoch UTC milliseconds.

   Dash.js

Events

• Buffer End (Content) - Event is fired when video starts playing again after a buffer is completed.
• Buffer Start (Content) - Buffer Start identifies anytime the player has to wait for the video buffer to fill with video segments . This event includes all visible buffering activity including during playback startup, connectivity issues or buffering that may occur when resuming after seek or pause.
• Error (Content) - Thrown if an error occurs during content playback or retrieval of the video
• Pause (Content) - Event is fired when user hits the Pause button and chooses to temporarily halt video playback.
• Rendition Change (Content) - When the Player's Adaptive Bitrate Streaming upshifts or downshifts during Content Playback to a different quality level available in the manifest. This event includes absShift attribute identifying the direction of the change.
• Resume (Content) - This event is fired when the user begins playing again after pausing the video during playback.
• Seek End (Content) - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point& Seek End Point to mark the starting & ending points of a seek event.
• Seek Start (Content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.
• Stall End (Content) - Event fired when video starts playing again after a stall and the buffer has been replenished and playback resumes.
• Stall Start (Content) - Stall Start event is triggered when playback of video stops because the buffer has been depleted causing an unexpected interruption for the user.

Metadata

• Device Type - Describes the type of device category being used during the session such as phone, tablet, desktop, connected device, game console, etc.
• Duration - The total length of the media file, reported in decimal seconds
• OS Name - Operating System of the user's device
• OS Version - Version of Operating System being used during the session

   iOS Media Player

Metadata

• Ad Creative Id (Google IMA) - Creative ID of the ad shown.

   THEOplayer

Events

• Ad Skip (Google IMA) - This event is triggered when a user chooses to skip the currently playing ad and go directly to the content..
• Milestone (Ad) (Google IMA) - Fired when the playheadPosition passes a predetermined percentile milestone of the video's duration. This event is used for both Ads & Content. Current milestones are fired at the 10, 25, 50, 75, 90 & 95 percentiles.
• Playing (Ad) (Google IMA) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.

Metadata

• Milestone Percent (Ad) (Google IMA) - Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.