Data Points

   Akamai AMP

Fluxdata

• Playback Duration - Ads - Cumulative time that ads have been playing during the current Content Session. Excludes time accrued while user pauses content or buffering.
• Playback Rate - The speed of the audio/video playback. Describes the speed that the video is played back to the user in relation to normal playback time. .5x, 1x, 1.5x, 2x
• Player State - Returns the player's current playback state. (Idle, buffering, playing, paused)

Metadata

• Page Title - The Title of the page from which the view originated.
• Page URL - The address of the page from which the event originated.
• Player Height - Height dimension in pixels of the current playback area.
• Player Width - Width dimension in pixels of the current playback area.

   Bitmovin

Fluxdata

• Buffer Duration - Cumulative time that content has been buffering during the current Content Session.
• Buffer Duration - Content - Cumulative time that content has been buffering during content playback in current Content Session.
• Playback Duration - Cumulative time that content & ads have been playing during the current video View. Excludes time accrued while user pauses content or buffering.
• Rendition Video Bitrate - Target bitrate of the currently selected video rendition from the manifest. The manifest may contain multiple versions (i.e. renditions) of the video encoded at varying qualities to support varying network conditions.
• Stall Duration - Content - The cumulative amount of time elapsed where the user's playback of Content has been interrupted by an unexpected video stall due to buffer depletion.
• Time Since Content Request - Time interval since content playback was requested.
• Time Since Content Started - Time interval since current content playback began.
• Time Since Last Heartbeat - Time interval since Heartbeat was last sent for the current content session.

Metadata

• Browser Height - The height of the end user's browser window at the time when the event occurred.
• Browser Name - Web browser being used during the session
• Browser Version - Version of web browser being used during the session
• Browser Width - The width of the end user's browser window at the time when the version occurred.
• Device ID - Unique identifier of the user's device.
• Request ID - #N/A
• Session ID - A GUID identifying the current playback session. A playback session typically ties together segments belonging to a single media asset. Maximum length is 64 characters. It is RECOMMENDED to conform to the UUID specification [7].
• Startup Duration - Content - This timer represents the total time a user spent waiting for content to begin playback excluding any time related to requesting, loading or playing pre-roll ads.
• Startup Duration - Total - This timer represents the total time a user spent waiting for content to begin playback excluding any time spent viewing pre-roll ads.

   Dash.js

Metadata

• ASN - Autonomous System Number: a unique number identifying a group of IP networks that serves the content to the end-user. Client ASN as determined from a lookup of the client IP
• ASN Org - The organization that owns the Autonomous System Number. Often an ISP, sometimes a private company or institution.
• Browser Height - The height of the end user's browser window at the time when the event occurred.
• Browser Name - Web browser being used during the session
• Browser Version - Version of web browser being used during the session
• Browser Width - The width of the end user's browser window at the time when the version occurred.
• City - The city or town where the user is located
• Client IP Address - IP address of the user's device
• Country - Full name of the user's country
• Country Code - The country from which the browser initiated the event. For a list of country codes, see ISO 3166-1 alpha-2 .
• Device ID - Unique identifier of the user's device.
• ISP - Name of the end-user's internet service provider.
• Latitude - Location information for the user
• Longitude - Location information for the user
• Postal Code - The specific administrative division within a country where the event occurred. In the United States, zip codes correspond to postal region locator
• Region - The specific administrative division within a country where the event occurred. In the United States, regions correspond to state names ; for example, Washington or New York.
• Region Code - The specific administrative division within a country where the event occurred. In the United States, regions correspond to state codes ; for example, WA or NY.
• User Agent - Contains a number of tokens that refer to aspects of the user device, including the user's browser name and version, rendering engine, device’s model number, operating system and its version, etc.

   HTML5

Events

• Custom Event - Add any user or system behavioral event to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• Datazoom Loaded - Signifies that the Datazoom SDK has been loaded and activated. At this point, the video player can be instantiated or custom events can be sent by the application.
• Player Ready - Signifies when the player has been initialized and is ready for playback.

Metadata

• App Session ID - Unique identifier for the user's current Datazoom session. Session will persist as long as the user is viewing content uninterrupted. A 20 minute pause in activity will close the session.
• Configuration ID - Datazoom Collector configuration ID. Allows customers to differentiate data on the Connector from different Collectors. This could be useful for separating test content from production data.
• Custom Metadata - Customers can add any user or system data to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• Customer Code - Unique identifier for the Datazoom customer that generated the event.
• DZ SDK Version - Version number of the Datazoom SDK that generated the event message.
• Event ID - Unique identifier for each event message fired by a Collector or log file received by Datazoom. The string includes an incremental counter at the end to allow for sequencing the events from a user session.
• Event Type - Name of the event that describes the message
• Timestamp - Time of the event occurrence in Epoch UTC milliseconds.

   Roku

Events

• Buffer End (Content) - Event is fired when video starts playing again after a buffer is completed.
• Buffer Start (Content) - Buffer Start identifies anytime the player has to wait for the video buffer to fill with video segments . This event includes all visible buffering activity including during playback startup, connectivity issues or buffering that may occur when resuming after seek or pause.
• Datazoom Loaded - Signifies that the Datazoom SDK has been loaded and activated. At this point, the video player can be instantiated or custom events can be sent by the application.
• Error (Ad) (Roku) - Thrown if an error occurs during content playback or retrieval of the video
• Error (Content) - Thrown if an error occurs during content playback or retrieval of the video
• Heartbeat - Periodic event that provides updated insight into all of the selected FluxData metrics fired at the specified Heartbeat interval.
• Media Request (Content) - Event signifies the video player requests the video from the server. The could be triggered by the user clicking on a play button of a thumbnail. If the video is played automatically, this may be fired when the player starts loading.
• Pause (Ad) - Event is fired when user hits the Pause button and chooses to temporarily halt video playback.
• Pause (Content) - Event is fired when user hits the Pause button and chooses to temporarily halt video playback.
• Playback Start (Content) - This event is fired when the video starts playing for the user, also known as First Frame.
• Player Ready - Signifies when the player has been initialized and is ready for playback.
• Resume (Ad) (Roku) - This event is fired when the user begins playing again after pausing the video during playback.
• Resume (Content) - This event is fired when the user begins playing again after pausing the video during playback.
• Seek End (Content) - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point& Seek End Point to mark the starting & ending points of a seek event.
• Seek Start (Content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.
• Stall End (Content) - Event fired when video starts playing again after a stall and the buffer has been replenished and playback resumes.
• Stall Start (Content) - Stall Start event is triggered when playback of video stops because the buffer has been depleted causing an unexpected interruption for the user.

Fluxdata

• Playhead Position - Returns the current point in the video timeline in seconds.
• Stall Count - Number of times the user's playback has been interrupted by an unexpected video stall due to buffer depletion.
• Stall Count - Content - Number of times the user's playback of Content has been interrupted by an unexpected video stall due to buffer depletion.

Metadata

• ASN - Autonomous System Number: a unique number identifying a group of IP networks that serves the content to the end-user. Client ASN as determined from a lookup of the client IP
• ASN Org - The organization that owns the Autonomous System Number. Often an ISP, sometimes a private company or institution.
• City - The city or town where the user is located
• Client IP Address - IP address of the user's device
• Client Timestamp - Client side timestamp of the event in epoch milliseconds
• Configuration ID - Datazoom Collector configuration ID. Allows customers to differentiate data on the Connector from different Collectors. This could be useful for separating test content from production data.
• Content Session ID - A unique id for the current video playback session.
• Country - Full name of the user's country
• Country Code - The country from which the browser initiated the event. For a list of country codes, see ISO 3166-1 alpha-2 .
• Device ID - Unique identifier of the user's device.
• Device Manufacturer - Manufacturer of the user's device.
• Device Name - Name of the device model used by the viewer.
• Device Type - Describes the type of device category being used during the session such as phone, tablet, desktop, connected device, game console, etc.
• duration - The total length of the media file, reported in decimal seconds
• DZ SDK Version - Version number of the Datazoom SDK that generated the event message.
• Error Code (Ad) (Roku) - Error object representing a code explicitly identified by the player
• Error Code (Content) - Error object representing a code explicitly identified by the player
• Event ID - Unique identifier for each event message fired by a Collector or log file received by Datazoom. The string includes an incremental counter at the end to allow for sequencing the events from a user session.
• Event Type - Name of the event that describes the message
• isp - Name of the end-user's internet service provider.
• Latitude - Location information for the user
• Longitude - Location information for the user
• Media Type (Content) - Specifies whether the event relates to an Ad or Content asset.
• OS Name - Operating System of the user's device
• OS Version - Version of Operating System being used during the session
• Player Name - States which video player generated the event
• Player Version - States the version of the video player that generated the event
• Postal Code - The specific administrative division within a country where the event occurred. In the United States, zip codes correspond to postal region locator
• Region - The specific administrative division within a country where the event occurred. In the United States, regions correspond to state names ; for example, Washington or New York.
• Region Code - The specific administrative division within a country where the event occurred. In the United States, regions correspond to state codes ; for example, WA or NY.
• Seek End Point - The ending point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Server Timestamp Offset - Time difference between the client side timestamp and the server side timestamp in milliseconds. A negative offset value would indicate that the Client is ahead of the server.
• Source - Returns the URL of the current media file
• Streaming Protocol - What streaming format is being used for the content?
• Streaming Type - Describes if the content being streamed is Live or On Demand.
• Timestamp - Time of the event occurrence in Epoch UTC milliseconds.
• Title - Provides the title of current asset being played
• User Agent - Contains a number of tokens that refer to aspects of the user device, including the user's browser name and version, rendering engine, device’s model number, operating system and its version, etc.

   THEOplayer

Metadata

• Streaming Type - Describes if the content being streamed is Live or On Demand.