Data Points

   Akamai AMP

Events

• Subtitle Change (Content) - Fired when the user enables or disables subtitles or closed captioning.

FluxData

• Current Subtitles - Identifies which available subtitle or closed captioning track has been selected by the user. Multiple captioning tracks are usually used for alternate languages. Values returned may vary by content publisher & player.
• Number of Ad Plays - Running count of the number of ads played during the user's current session.

Metadata

• Cookies Enabled - Does the user's browser have cookies enabled?
• Description - A brief description of the content being played, this description may be internal to the CMS or may be displayed to the end user as part of their effort to select content to view.
• Loop - Identifies whether the audio/video is programmed to start over again when finished
• Referrer URL - The URL of the page the user visited before coming to the active page.
• Subtitles - Describes if subtitles are currently enabled for playback.

   Bitmovin

Fluxdata

• Engagement Duration - Cumulative time that user has been engaged with the page, including time spent not viewing video.
• Number of Content Plays - The amount of content assets that started playback during the current user app session.
• Number of Content Requests - The amount of content assets requested during the current user session.
• Number of Errors - Content - Running count of the number of errors that have occurred while content is playing during the user's current session.
• Time Since Last Buffer Start - Content - Time interval since Buffer Start event began during content playback, reported in milliseconds. Value is reset to zero at the start of a new video View or when another Buffer Start event occurs.
• Time Since Last Milestone - Ad - Time interval since Milestone event was last sent for ad.
• Time Since Last Milestone - Content - Time interval since Milestone event was last sent for content.
• Time Since Last Rendition Change - Time interval since content playback shifted to a different available quality version from the manifest., reported in milliseconds
• Time Since Last Seek Start - Time interval since the occurrence of a Seek Start event.
• Time Since Last Stall Start - Content - Time interval since Stall Start event began during content playback.

Bitmovin (Roku)

Metadata

• App Session ID - Unique identifier for the user's current Datazoom session. Session will persist as long as the user is viewing content uninterrupted. A 20 minute pause in activity will close the session.
• Configuration ID - Datazoom Collector configuration ID. Allows customers to differentiate data on the Connector from different Collectors. This could be useful for separating test content from production data.
• DZ SDK Version - Version number of the Datazoom SDK that generated the event message.
• Event ID - Unique identifier for each event message fired by a Collector or log file received by Datazoom. The string includes an incremental counter at the end to allow for sequencing the events from a user session.
• Event Type - Name of the event that describes the type of user or system behavior that caused the event to fire.
• Timestamp - Time of the event occurrence in Epoch UTC milliseconds.

   Dash.js

Events

• Buffer End (Ad) (Google IMA) - Event is fired when video starts playing again after a buffer is completed.
• Buffer Start (Ad) (Google IMA) - Buffer Start identifies anytime the player has to wait for the video buffer to fill with video segments . This event includes all visible buffering activity including during playback startup, connectivity issues or buffering that may occur when resuming after seek or pause.
• Media Loaded (Ad) (Google IMA) - Fired when the video is fully loaded into the player & ready to begin playback.
• Milestone (Ad) (Google IMA) - Fired when the playheadPosition passes a predetermined percentile milestone of the video's duration. This event is used for both Ads & Content. Current milestones are fired at the 10, 25, 50, 75, 90 & 95 percentiles.
• Playback Complete (Ad) (Google IMA) - This event signifies that the video player has reached the end of the currently playing content.
• Playback Start (Ad) (Google IMA) - This event is fired when the video starts playing for the user, also known as First Frame.
• Playing (Ad) (Google IMA) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.
• Resume (Ad) (Google IMA) - This event is fired when the user begins playing again after pausing the video during playback.

Metadata

• Media Type (Ad) (Google IMA) - Specifies whether the event relates to an Ad or Content asset.
• Milestone Percent (Ad) (Google IMA) - Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.

   ExoPlayer

Events

• Custom Event - Add any user or system behavioral event to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• Heartbeat - Periodic event that provides updated insight into all of the selected FluxData metrics fired at the specified Heartbeat interval.
• Media Request (Content) - Event signifies the video player requests the video from the server. The could be triggered by the user clicking on a play button of a thumbnail. If the video is played automatically, this may be fired when the player starts loading.
• Pause (Content) - Pause event is fired when the player enters a paused state. This can be triggered when the user hits the Pause button to temporarily halt video playback or it can occur as part of the player's normal state changes as media is loading, resuming or concluding.
• Playback Complete (Content) - This event signifies that the video player has reached the end of the currently playing content.
• Playback Start (Content) - This event is fired when the video starts playing for the user, also known as First Frame.
• Playing (Content) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.
• Seek Start (Content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.

Metadata

• Custom Metadata - Customers can add any user or system data to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• Media Type (Content) - Specifies whether the event relates to an Ad or Content asset.
• Postal Code - The specific administrative division within a country where the event occurred. In the United States, zip codes correspond to postal region locator

   HTML5

Events

• Playing (Content) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.
• Resume (Content) - This event is fired when the user begins playing again after pausing the video during playback.
• Seek End (Content) - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point & Seek End Point to mark the starting & ending points of a seek event.
• Seek Start (Content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.

Metadata

• ASN - Autonomous System Number: a unique number identifying a group of IP networks that serves the content to the end-user. Client ASN as determined from a lookup of the client IP
• ASN Org - The organization that owns the Autonomous System Number. Often an ISP, sometimes a private company or institution.
• City - The city or town where the user is located
• Client IP Address - IP address of the user's device
• Country - Full name of the user's country
• Country Code - The country from which the browser initiated the event. For a list of country codes, see ISO 3166-1 alpha-2 .
• ISP - Name of the end-user's internet service provider.
• Latitude - Location information for the user
• Longitude - Location information for the user
• Postal Code - The specific administrative division within a country where the event occurred. In the United States, zip codes correspond to postal region locator
• Region - The specific administrative division within a country where the event occurred. In the United States, regions correspond to state names ; for example, Washington or New York.
• Region Code - The specific administrative division within a country where the event occurred. In the United States, regions correspond to state codes ; for example, WA or NY.
• Server Timestamp Offset - Time difference between the client side timestamp and the server side timestamp in milliseconds. A negative offset value would indicate that the Client is ahead of the server.

   Roku

Events

• Custom Event - Add any user or system behavioral event to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• Play Button (Ad) - Event is fired when a user initiates video playback by clicking on the play button. This event can fire to start new content or to resume paused content or an ad. Actual implementation of this event may vary by video player.
• Play Button (Content) - Event is fired when a user initiates video playback by clicking on the play button. This event can fire to start new content or to resume paused content or an ad. Actual implementation of this event may vary by video player.
• Playing (Ad) (Roku) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.
• Playing (Content) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.

Fluxdata

• Buffer Duration - Content - Cumulative time that content has been buffering during content playback in current Content Session.
• Engagement Duration - Cumulative time that user has been engaged with the page, including time spent not viewing video.
• Number of Content Plays - The amount of content assets that started playback during the current user app session.
• Playback Duration - Content - Cumulative time that content has been playing during the current video Content Session. Excludes time accrued while user pauses content or buffering.
• Time Since Content Request - Time interval since content playback was requested.
• Time Since Content Started - Time interval since current content playback began.
• Time Since Last Heartbeat - Time interval since Heartbeat was last sent for the current content session.
• Time Since Last Pause - Time interval since content playback was paused., reported in milliseconds
• Time Since Last Seek Start - Time interval since the occurrence of a Seek Start event.
• Time Since Last Stall Start - Content - Time interval since Stall Start event began during content playback.

Metadata

• Advertising ID - Advertising ID is a user resettable ID assigned by the device or operating environment for advertising purposes (e.g. targeting, frequency capping). The key difference between a Device ID and an Advertising ID is that advertising IDs can be reset by the user at any time. Examples include Apple's IDFA and Android's AAID.
• Asset ID - Unique identifier of the content shown. This may be produced by the CMS or publishing system.
• Seek Start Point - The starting point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events