Data Points

   Akamai AMP (iOS)

Events

• Media Request (Content) - Event signifies the video player requests the video from the server. The could be triggered by the user clicking on a play button of a thumbnail. If the video is played automatically, this may be fired when the player starts loading.
• Pause (Content) - Pause event is fired when the player enters a paused state. This can be triggered when the user hits the Pause button to temporarily halt video playback or it can occur as part of the player's normal state changes as media is loading, resuming or concluding.
• Playback Complete (Content) - This event signifies that the video player has reached the end of the currently playing content.
• Playback Start (Content) - This event is fired when the video starts playing for the user, also known as First Frame.
• Player Ready - Signifies when the player has been initialized and is ready for playback.
• Playing (Content) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.
• Seek End (Content) - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point & Seek End Point to mark the starting & ending points of a seek event.
• Seek Start (Content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.

Metadata

• App Session ID - Unique identifier for the user's current Datazoom session. Session will persist as long as the user is viewing content uninterrupted. A 20 minute pause in activity will close the session.
• Configuration ID - Datazoom Collector configuration ID. Allows customers to differentiate data on the Connector from different Collectors. This could be useful for separating test content from production data.
• Customer Code - Unique identifier for the Datazoom customer that generated the event.
• Event ID - Unique identifier for each event message fired by a Collector or log file received by Datazoom. The string includes an incremental counter at the end to allow for sequencing the events from a user session.
• Event Type - Name of the event that describes the type of user or system behavior that caused the event to fire.
• Media Type (Content) - Specifies whether the event relates to an Ad or Content asset.
• Seek End Point - The ending point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Seek Start Point - The starting point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Timestamp - Time of the event occurrence in Epoch UTC milliseconds.

   Dash.js

Events

• Ad Break End (Google IMA) - Fired at the end of an advertising break, signifies that the advertisements have ended and content is ready to resume.
• Ad Break Start (Google IMA) - Fired at the beginning of an advertising break, signifies that content has been delayed while the advertisements are played.
• Ad Click (Google IMA) - Triggered when the user interacts with an advertisement
• Media Request (Ad) (Google IMA) - Event signifies the video player requests the video from the server. The could be triggered by the user clicking on a play button of a thumbnail. If the video is played automatically, this may be fired when the player starts loading.

   HTML5

Metadata

• Ad Duration - The length of the advertisement in seconds.
• Ad ID (Google IMA) - Identifier of the ad asset shown.
• Ad Position (Google IMA) - Where the ad appears in relation to the video content. Pre-roll ads run before the content, mid-roll ads run during the middle of the content & post-roll ads run after the content has completed streaming.
• Ad Session ID - UUID to denote the specific ad asset playback. This can be used to tie events together that occurred during a specific ad item.
• Ad System (Google IMA) - The source ad server information included in the ad response.
• Wrapper Creative IDs (Google IMA) - Selected creative IDs used for wrapper ads. The creative IDs returned starts at the inline ad and traverses to the outermost wrapper ad.
• Wrapper ID (Google IMA) - Ad IDs used for wrapper ads. The IDs returned starts at the inline ad (innermost) and traverses to the outermost wrapper ad.
• Wrapper Systems (Google IMA) - Ad systems used for wrapper ads. The ad systems returned starts at the inline ad and traverses to the outermost wrapper ad.

   iOS Media Player

Events

• Error - Thrown if an error occurs during content playback or retrieval of the video
• Heartbeat - Periodic event that provides updated insight into all of the selected FluxData metrics fired at the specified Heartbeat interval.
• Pause - Pause event is fired when the player enters a paused state. This can be triggered when the user hits the Pause button to temporarily halt video playback or it can occur as part of the player's normal state changes as media is loading, resuming or concluding.
• Playback Complete - This event signifies that the video player has reached the end of the currently playing content.
• Playback Start - This event is fired when the video starts playing for the user, also known as First Frame.
• Resume - This event is fired when the user begins playing again after pausing the video during playback.

Fluxdata

• Playhead Position - Returns the current point in the video timeline in seconds.

Metadata

• Error Code - Error object representing a code explicitly identified by the player
• Error Message - Error object representing a message about the error explicitly identified by the player

   Roku

Fluxdata

• Content Session Start Timestamp - Start time of a new Content Session for the current user session. Typically a new Content Session begins with a Playback Request.
• Time Since Last Buffer Start - Content - Time interval since Buffer Start event began during content playback, reported in milliseconds. Value is reset to zero at the start of a new video View or when another Buffer Start event occurs.

Metadata

• Custom Metadata - Customers can add any user or system data to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.

   tvOS

Events

• Media Loaded (Ad) (Google IMA) - Fired when the video is fully loaded into the player & ready to begin playback.
• Media Request (Ad) (Google IMA) - Event signifies the video player requests the video from the server. The could be triggered by the user clicking on a play button of a thumbnail. If the video is played automatically, this may be fired when the player starts loading.
• Playback Complete (Ad) (Google IMA) - This event signifies that the video player has reached the end of the currently playing content.
• Playback Start (Ad) (Google IMA) - This event is fired when the video starts playing for the user, also known as First Frame.
• Playing (Ad) (Google IMA) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.

Metadata

• Media Type (Ad) (Google IMA) - Specifies whether the event relates to an Ad or Content asset.
• Milestone Percent (Content) - Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.
• Streaming Protocol - What streaming format is being used for the content?
• Streaming Type - Describes if the content being streamed is Live or On Demand.

   Video.js

Events

• Datazoom Loaded - Signifies that the Datazoom SDK has been loaded and activated. At this point, the video player can be instantiated or custom events can be sent by the application.
• Media Request (Content) - Event signifies the video player requests the video from the server. The could be triggered by the user clicking on a play button of a thumbnail. If the video is played automatically, this may be fired when the player starts loading.
• Player Ready - Signifies when the player has been initialized and is ready for playback.

Metadata

• App Session ID - Unique identifier for the user's current Datazoom session. Session will persist as long as the user is viewing content uninterrupted. A 20 minute pause in activity will close the session.
• Configuration ID - Datazoom Collector configuration ID. Allows customers to differentiate data on the Connector from different Collectors. This could be useful for separating test content from production data.
• Customer Code - Unique identifier for the Datazoom customer that generated the event.
• DZ SDK Version - Version number of the Datazoom SDK that generated the event message.
• Event ID - Unique identifier for each event message fired by a Collector or log file received by Datazoom. The string includes an incremental counter at the end to allow for sequencing the events from a user session.
• Event Type - Name of the event that describes the type of user or system behavior that caused the event to fire.
• Timestamp - Time of the event occurrence in Epoch UTC milliseconds.