Data Points

   Akamai AMP (iOS)

Metadata

• DZ SDK Version - Version number of the Datazoom SDK that generated the event message.

   Bitmovin

Events

• Ad Break End (Google IMA) - Fired at the end of an advertising break, signifies that the advertisements have ended and content is ready to resume.
• Ad Break Start (Google IMA) - Fired at the beginning of an advertising break, signifies that content has been delayed while the advertisements are played.
• Ad Click (Google IMA) - Triggered when the user interacts with an advertisement
• Ad Skip (Google IMA) - This event is triggered when a user chooses to skip the currently playing ad and go directly to the content..

Metadata

• Ad Break ID - UUID to denote the specific ad break. This can be used to tie events together that occurred during a specific ad break.
• Ad Creative ID (Google IMA) - Creative ID of the ad shown.
• Ad Duration - The length of the advertisement in seconds.
• Ad ID (Google IMA) - Identifier of the ad asset shown.
• Ad Position (Google IMA) - Where the ad appears in relation to the video content. Pre-roll ads run before the content, mid-roll ads run during the middle of the content & post-roll ads run after the content has completed streaming.
• Ad Session ID - UUID to denote the specific ad asset playback. This can be used to tie events together that occurred during a specific ad item.
• Ad System (Google IMA) - The source ad server information included in the ad response.
• Ad Time Offset (Google IMA) - Returns the point in time during the content playback at which the current ad pod was scheduled to appear. For pods in VOD streams with dynamically inserted ads, stream time is returned.
• Error Code (Ad) (Google IMA) - Error object representing a code explicitly identified by the player
• Error Message (Ad) (Google IMA) - Error object representing a message about the error explicitly identified by the player
• Skip Time Offset (Google IMA) - The number of seconds of playback before the ad becomes skippable. -1 is returned for non skippable ads or if this is unavailable.

   Bitmovin (Android)

Events

• Custom Event - Add any user or system behavioral event to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• Datazoom Loaded - Signifies that the Datazoom SDK has been loaded and activated. At this point, the video player can be instantiated or custom events can be sent by the application.
• Playback Complete (Content) - This event signifies that the video player has reached the end of the currently playing content.
• Playing (Content) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.

Fluxdata

• Playhead Position - Returns the current point in the video timeline in seconds.

Metadata

• ASN - Autonomous System Number: a unique number identifying a group of IP networks that serves the content to the end-user. Client ASN as determined from a lookup of the client IP
• ASN Org - The organization that owns the Autonomous System Number. Often an ISP, sometimes a private company or institution.
• City - The city or town where the user is located
• Client IP Address - IP address of the user's device
• Country - Full name of the user's country
• Country Code - The country from which the browser initiated the event. For a list of country codes, see ISO 3166-1 alpha-2 .
• Custom Metadata - Customers can add any user or system data to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• ISP - Name of the end-user's internet service provider.
• Latitude - Location information for the user
• Longitude - Location information for the user
• Postal Code - The specific administrative division within a country where the event occurred. In the United States, zip codes correspond to postal region locator
• Region - The specific administrative division within a country where the event occurred. In the United States, regions correspond to state names ; for example, Washington or New York.
• Region Code - The specific administrative division within a country where the event occurred. In the United States, regions correspond to state codes ; for example, WA or NY.
• Seek End Point - The ending point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Timestamp - Time of the event occurrence in Epoch UTC milliseconds.

Bitmovin (Roku)

Events

• Heartbeat - Periodic event that provides updated insight into all of the selected FluxData metrics fired at the specified Heartbeat interval.
• Pause (Content) - Pause event is fired when the player enters a paused state. This can be triggered when the user hits the Pause button to temporarily halt video playback or it can occur as part of the player's normal state changes as media is loading, resuming or concluding.
• Playback Start (Content) - This event is fired when the video starts playing for the user, also known as First Frame.
• Player Ready - Signifies when the player has been initialized and is ready for playback.
• Seek End (Content) - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point & Seek End Point to mark the starting & ending points of a seek event.
• Seek Start (Content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.

Fluxdata

• Playback Duration - Content - Cumulative time that content has been playing during the current video Content Session. Excludes time accrued while user pauses content or buffering.
• Playhead Position - Returns the current point in the video timeline in seconds.
• Time Since Last Heartbeat - Time interval since Heartbeat was last sent for the current content session.

Metadata

• Device ID - Unique identifier of the user's device.
• Device Manufacturer - Manufacturer of the user's device.
• Device Name - Name of the device model used by the viewer.
• Device Type - Describes the type of device category being used during the session such as phone, tablet, desktop, connected device, game console, etc.
• Media Type (Content) - Specifies whether the event relates to an Ad or Content asset.

   Dash.js

Metadata

• Ad System (Google IMA) - The source ad server information included in the ad response.
• Ad Time Offset (Google IMA) - Returns the point in time during the content playback at which the current ad pod was scheduled to appear. For pods in VOD streams with dynamically inserted ads, stream time is returned.
• Advertiser Name (Google IMA) - The advertiser name as defined by the serving party.
• Deal ID (Google IMA) - Returns the first deal ID present in the wrapper chain for the current ad, starting from the top.
• Skip Time Offset (Google IMA) - The number of seconds of playback before the ad becomes skippable. -1 is returned for non skippable ads or if this is unavailable.
• Wrapper Creative IDs (Google IMA) - Selected creative IDs used for wrapper ads. The creative IDs returned starts at the inline ad and traverses to the outermost wrapper ad.
• Wrapper ID (Google IMA) - Ad IDs used for wrapper ads. The IDs returned starts at the inline ad (innermost) and traverses to the outermost wrapper ad.
• Wrapper Systems (Google IMA) - Ad systems used for wrapper ads. The ad systems returned starts at the inline ad and traverses to the outermost wrapper ad.

   HTML5

Events

• Stall End (Ad) (Google IMA) - Event fired when video starts playing again after a stall and the buffer has been replenished and playback resumes.
• Stall Start (Ad) (Google IMA) - Stall Start event is triggered when playback of video stops because the buffer has been depleted causing an unexpected interruption for the user.

Fluxdata

• Buffer Duration - Cumulative time that content has been buffering during the current Content Session.
• Buffer Duration - Ads - Cumulative time that content has been buffering during ad playback in current Content Session.
• Stall Count - Number of times the user's playback has been interrupted by an unexpected video stall due to buffer depletion.
• Stall Count - Ads - Number of times the user's playback of Ads has been interrupted by an unexpected video stall due to buffer depletion.
• Stall Count - Content - Number of times the user's playback of Content has been interrupted by an unexpected video stall due to buffer depletion.
• Stall Duration - The cumulative amount of time elapsed where the user's playback has been interrupted by an unexpected video stall due to buffer.
• Stall Duration - Ads - The cumulative amount of time elapsed where the user's playback of Ads has been interrupted by an unexpected video stall due to buffer depletion.
• Time Since Last Buffer Start - Time interval since Buffer Start event began during playback.
• Time Since Last Buffer Start - Ad - Time interval since Buffer Start event began during advertisement playback.
• Time Since Last Buffer Start - Content - Time interval since Buffer Start event began during content playback, reported in milliseconds. Value is reset to zero at the start of a new video View or when another Buffer Start event occurs.
• Time Since Last Stall Start - Time interval since Stall Start event began, reported in milliseconds. Value is reset to zero at the start of a new video View or when another Stall Start event occurs.
• Time Since Last Stall Start - Ad - Time interval since Stall Start event began during advertisement playback.
• Time Since Last Stall Start - Content - Time interval since Stall Start event began during content playback.

Metadata

• Deal ID (Google IMA) - Returns the first deal ID present in the wrapper chain for the current ad, starting from the top.

   iOS Media Player

Events

• Ad Click (Google IMA) - Triggered when the user interacts with an advertisement
• Heartbeat - Periodic event that provides updated insight into all of the selected FluxData metrics fired at the specified Heartbeat interval.

Fluxdata

• Time Since Content Request - Time interval since content playback was requested.
• Time Since Content Started - Time interval since current content playback began.
• Time Since Last Buffer Start - Content - Time interval since Buffer Start event began during content playback, reported in milliseconds. Value is reset to zero at the start of a new video View or when another Buffer Start event occurs.
• Time Since Last Heartbeat - Time interval since Heartbeat was last sent for the current content session.
• Time Since Last Pause - Time interval since content playback was paused., reported in milliseconds
• Time Since Last Rendition Change - Time interval since content playback shifted to a different available quality version from the manifest., reported in milliseconds
• Time Since Last Seek Start - Time interval since the occurrence of a Seek Start event.

Metadata

• Milestone Percent (Ad) (Google IMA) - Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.

   Roku

Events

• Stall End (Ad) (Roku) - Event fired when video starts playing again after a stall and the buffer has been replenished and playback resumes.

FluxData

• Number of Content Requests - The amount of content assets requested during the current user session.
• Number of Errors - Content - Running count of the number of errors that have occurred while content is playing during the user's current session.

Metadata

• Error Message (Ad) (Roku) - Error object representing a message about the error explicitly identified by the player

   Video.js

Events

• Ad Break End (Google IMA) - Fired at the end of an advertising break, signifies that the advertisements have ended and content is ready to resume.
• Ad Break Start (Google IMA) - Fired at the beginning of an advertising break, signifies that content has been delayed while the advertisements are played.
• Ad Click (Google IMA) - Triggered when the user interacts with an advertisement
• Ad Impression (Google IMA) - Fired when an Ad impression is recorded by the video player.
• Ad Skip - This event is triggered when a user chooses to skip the currently playing ad and go directly to the content..
• Buffer End (Ad) (Google IMA) - Event is fired when video starts playing again after a buffer is completed.
• Buffer End (Content) - Event is fired when video starts playing again after a buffer is completed.
• Buffer Start (Ad) (Google IMA) - Buffer Start identifies anytime the player has to wait for the video buffer to fill with video segments . This event includes all visible buffering activity including during playback startup, connectivity issues or buffering that may occur when resuming after seek or pause.
• Buffer Start (Content) - Buffer Start identifies anytime the player has to wait for the video buffer to fill with video segments . This event includes all visible buffering activity including during playback startup, connectivity issues or buffering that may occur when resuming after seek or pause.
• Media Loaded (Ad) (Google IMA) - Fired when the video is fully loaded into the player & ready to begin playback.
• Media Request (Ad) (Google IMA) - Event signifies the video player requests the video from the server. The could be triggered by the user clicking on a play button of a thumbnail. If the video is played automatically, this may be fired when the player starts loading.
• Pause (Ad) - Pause event is fired when the player enters a paused state. This can be triggered when the user hits the Pause button to temporarily halt video playback or it can occur as part of the player's normal state changes as media is loading, resuming or concluding.
• Playback Complete (Ad) (Google IMA) - This event signifies that the video player has reached the end of the currently playing content.
• Playback Start (Ad) (Google IMA) - This event is fired when the video starts playing for the user, also known as First Frame.
• Playing (Ad) (Google IMA) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.
• Seek End (Content) - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point & Seek End Point to mark the starting & ending points of a seek event.
• Seek Start (Content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.
• Stall End (Ad) (Google IMA) - Event fired when video starts playing again after a stall and the buffer has been replenished and playback resumes.
• Stall Start (Ad) (Google IMA) - Stall Start event is triggered when playback of video stops because the buffer has been depleted causing an unexpected interruption for the user.

Fluxdata

• Bandwidth - Amount of estimated network bandwidth currently available to the end user's device.
• Buffer Duration - Cumulative time that content has been buffering during the current Content Session.
• Buffer Duration - Ads - Cumulative time that content has been buffering during ad playback in current Content Session.
• Buffer Duration - Content - Cumulative time that content has been buffering during content playback in current Content Session.
• Player State - Returns the player's current playback state. (Idle, buffering, playing, paused)
• Stall Duration - Content - The cumulative amount of time elapsed where the user's playback of Content has been interrupted by an unexpected video stall due to buffer depletion.
• Time Since Last Buffer Start - Time interval since Buffer Start event began during playback.
• Time Since Last Buffer Start - Ad - Time interval since Buffer Start event began during advertisement playback.
• Time Since Last Buffer Start - Content - Time interval since Buffer Start event began during content playback, reported in milliseconds. Value is reset to zero at the start of a new video View or when another Buffer Start event occurs.

Metadata

• Ad Break ID - UUID to denote the specific ad break. This can be used to tie events together that occurred during a specific ad break.
• Ad Creative ID (Google IMA) - Creative ID of the ad shown.
• Ad Duration - The length of the advertisement in seconds.
• Ad ID (Google IMA) - Identifier of the ad asset shown.
• Ad Position (Google IMA) - Where the ad appears in relation to the video content. Pre-roll ads run before the content, mid-roll ads run during the middle of the content & post-roll ads run after the content has completed streaming.
• Ad Session ID - UUID to denote the specific ad asset playback. This can be used to tie events together that occurred during a specific ad item.
• Ad System (Google IMA) - The source ad server information included in the ad response.
• Ad Time Offset (Google IMA) - Returns the point in time during the content playback at which the current ad pod was scheduled to appear. For pods in VOD streams with dynamically inserted ads, stream time is returned.
• Advertiser Name (Google IMA) - The advertiser name as defined by the serving party.
• Browser Name - Web browser being used during the session
• Browser Version - Version of web browser being used during the session
• Client Timestamp - Client side timestamp of the event in epoch milliseconds
• Device ID - Unique identifier of the user's device.
• Device Type - Describes the type of device category being used during the session such as phone, tablet, desktop, connected device, game console, etc.
• Media Type (Ad) (Google IMA) - Specifies whether the event relates to an Ad or Content asset.
• OS Name - Operating System of the user's device
• OS Version - Version of Operating System being used during the session
• Seek End Point - The ending point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Seek Start Point - The starting point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events
• Skip Time Offset (Google IMA) - The number of seconds of playback before the ad becomes skippable. -1 is returned for non skippable ads or if this is unavailable.
• User Agent - Contains a number of tokens that refer to aspects of the user device, including the user's browser name and version, rendering engine, device’s model number, operating system and its version, etc.