Data Points

   Amazon IVS

Events

• Media Loaded (ad) (Google IMA) - Fired when the video is fully loaded into the player & ready to begin playback.
• Milestone (ad) (Google IMA) - Fired when the playheadPosition passes a predetermined percentile milestone of the video's duration. This event is used for both Ads & Content. Current milestones are fired at the 10, 25, 50, 75, 90 & 95 percentiles.
• Playback Complete (ad) (Google IMA) - This event signifies that the video player has reached the end of the currently playing content.
• Playback Start (ad) (Google IMA) - This event is fired when the video starts playing for the user, also known as First Frame.
• Playing (ad) (Google IMA) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.

Fluxdata

• Time Since Content Request - Time interval since content playback was requested.
• Time Since Content Started - Time interval since current content playback began.
• Time Since Last Buffer Start - Content - Time interval since Buffer Start event began during content playback, reported in milliseconds. Value is reset to zero at the start of a new video View or when another Buffer Start event occurs.
• Time Since Last Heartbeat - Time interval since Heartbeat was last sent for the current content session.
• Time Since Last Milestone - Ad - Time interval since Milestone event was last sent for ad.
• Time Since Last Milestone - Content - Time interval since Milestone event was last sent for content.

Metadata

• Media Type (ad) (Google IMA) - Specifies whether the event relates to an Ad or Content asset.
• Milestone Percent (ad) (Google IMA) - Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.
• Startup Duration - Content - This timer represents the total time a user spent waiting for content to begin playback excluding any time related to requesting, loading or playing pre-roll ads.
• Startup Duration - Total - This timer represents the total time a user spent waiting for content to begin playback excluding any time spent viewing pre-roll ads.

   Bitmovin (iOS)

Events

• Ad Impression (Google IMA) - Fired when an Ad impression is recorded by the video player.
• Ad Skip (Google IMA) - This event is triggered when a user chooses to skip the currently playing ad and go directly to the content..
• Media Loaded (ad) (Google IMA) - Fired when the video is fully loaded into the player & ready to begin playback.
• Playback Complete (ad) (Google IMA) - This event signifies that the video player has reached the end of the currently playing content.
• Playback Start (ad) (Google IMA) - This event is fired when the video starts playing for the user, also known as First Frame.
• Playing (ad) (Google IMA) - The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.

Fluxdata

• Content Session Start Timestamp - Start time of a new Content Session for the current user session. Typically a new Content Session begins with a Playback Request.

Metadata

• Ad Session ID - A Datazoom generated UUID to denote the specific ad asset playback. This can be used to tie events together that occurred during a specific ad item.
• Custom Metadata - Customers can add any user or system data to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.
• Media Type (ad) (Google IMA) - Specifies whether the event relates to an Ad or Content asset.

Bitmovin (Roku)

Fluxdata

• Pause Duration - The cumulative amount of time elapsed where the player was in a paused state during a Content Session.
• Pause Duration - Content - The cumulative amount of time elapsed where the player was in a paused state during Content playback of Content Session.

Metadata

• District - The district, subdivision of city from where the event originated as determined by the user's IP address.

   ExoPlayer

Events

• Mute (ad) - Triggered when the player volume has been reduced to zero.
• Mute (content) - Triggered when the player volume has been reduced to zero.
• Unmute (ad) - Triggered when the player audio has been reactivated.
• Unmute (content) - Triggered when the player audio has been reactivated.
• Volume Change (ad) - Triggered when the player increases or decreases the audio level of the video.

Metadata

• Default Muted - Identifies whether the audio/video should be muted by default
• District - The district, subdivision of city from where the event originated as determined by the user's IP address.