Data Points

   Akamai AMP

Fluxdata

• Buffer Duration - Ads - Cumulative time that content has been buffering during ad playback in current Content Session.
• Buffer Length - The amount of media currently stored in the player buffer waiting to be played.
• Pause Duration - The cumulative amount of time elapsed where the player was in a paused state during a Content Session.
• Pause Duration - Ads - The cumulative amount of time elapsed where the player was in a paused state during Ad playback of Content Session.
• Pause Duration - Content - The cumulative amount of time elapsed where the player was in a paused state during Content playback of Content Session.
• Stall Count - Ads - Number of times the user's playback of Ads has been interrupted by an unexpected video stall due to buffer depletion.

Metadata

• Ad Duration - The length of the advertisement in seconds.
• Qualified View Trigger (ad) - Number indicating the playback duration triggering the Qualified View event.
• Qualified View Trigger (content) - Number indicating the playback duration triggering the Qualified View event.
• Ready State - Identifies the current ready state of the audio/video

   Akamai AMP (Android)

Events

• Playback Complete (content) - This event signifies that the video player has reached the end of the currently playing content.
• Playback Start (content) - This event is fired when the video starts playing for the user, also known as First Frame.

Metadata

• Duration - The total length of the media file, reported in decimal seconds
• Event ID - Unique identifier for each event message fired by a Collector or log file received by Datazoom. The string includes an incremental counter at the end to allow for sequencing the events from a user session.
• Event Type - Name of the event that describes the type of user or system behavior that caused the event to fire.
• Media Type (content) - Specifies whether the event relates to an Ad or Content asset.
• Player Name - States which video player generated the event
• Player Version - States the version of the video player that generated the event
• Site Domain - URL Domain of the site hosting the video player.

   Akamai AMP (iOS)

Events

• Media Request (content) - Event signifies the video player requests the video from the server. The could be triggered by the user clicking on a play button of a thumbnail. If the video is played automatically, this may be fired when the player starts loading.

Fluxdata

• Time Since Content Request - Time interval since content playback was requested.
• Time Since Content Started - Time interval since current content playback began.

Metadata

• Content Session ID - A unique id for the current video playback session.

   Bitmovin (iOS)

Events

• Ad Break End (Google IMA) - Fired at the end of an advertising break, signifies that the advertisements have ended and content is ready to resume.
• Ad Break Start (Google IMA) - Fired at the beginning of an advertising break, signifies that content has been delayed while the advertisements are played.
• Ad Skip (Google IMA) - This event is triggered when a user chooses to skip the currently playing ad and go directly to the content..
• Datazoom Loaded - Signifies that the Datazoom SDK has been loaded and activated. At this point, the video player can be instantiated or custom events can be sent by the application.
• Player Ready - Signifies when the player has been initialized and is ready for playback.
• Seek End (content) - Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point & Seek End Point to mark the starting & ending points of a seek event.
• Seek Start (content) - This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.

Metadata

• Ad Break ID - UUID to denote the specific ad break. This can be used to tie events together that occurred during a specific ad break.
• App Session ID - Unique identifier for the user's current Datazoom session. Session will persist as long as the user is viewing content uninterrupted. A 20 minute pause in activity will close the session.

Bitmovin (Roku)

Events

• Play Button (content) - Event is fired when a user initiates video playback by clicking on the play button. This event can fire to start new content or to resume paused content or an ad. Actual implementation of this event may vary by video player.

Fluxdata

• Pause Duration - Ads - The cumulative amount of time elapsed where the player was in a paused state during Ad playback of Content Session.

   ExoPlayer

Fluxdata

• Volume Level - The current playback volume as a whole number percentage.

   JWPlayer

Fluxdata

• Pause Duration - The cumulative amount of time elapsed where the player was in a paused state during a Content Session.
• Pause Duration - Ads - The cumulative amount of time elapsed where the player was in a paused state during Ad playback of Content Session.
• Pause Duration - Content - The cumulative amount of time elapsed where the player was in a paused state during Content playback of Content Session.

Metadata

• Ad Duration - The length of the advertisement in seconds.
• Qualified View Trigger (ad) - Number indicating the playback duration triggering the Qualified View event.
• Qualified View Trigger (content) - Number indicating the playback duration triggering the Qualified View event.