Definition: Fired at the beginning of an advertising break, signifies that content has been delayed while the advertisements are played.

Definition: Fired at the end of an advertising break, signifies that the advertisements have ended and content is ready to resume.

Definition: Fired when an Ad impression is recorded by the video player.

Definition: Buffer Start identifies anytime the player has to wait for the video buffer to fill with video segments . This event includes all visible buffering activity including during playback startup, connectivity issues or buffering that may occur when resuming after seek or pause.

Definition: Event is fired when video starts playing again after a buffer is completed.

Definition: Add any user or system behavioral event to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.

Definition: Signifies that the Datazoom SDK has been loaded and activated. At this point, the video player can be instantiated or custom events can be sent by the application.

Definition: Thrown if an error occurs during content playback or retrieval of the video

Definition: Periodic event that provides updated insight into all of the selected FluxData metrics fired at the specified Heartbeat interval.

Definition: Fired when the video is fully loaded into the player & ready to begin playback.

Definition: Fired after the player has requested an object related to video playback. This object may be a manifest, audio/ video segment or subtitle file. The player will fire this event after the full roundtrip of request and response has completed.

Definition: Fired when the playheadPosition passes a predetermined percentile milestone of the video's duration. This event is used for both Ads & Content. Current milestones are fired at the 10, 25, 50, 75, 90 & 95 percentiles.

Definition: Pause event is fired when the player enters a paused state. This can be triggered when the user hits the Pause button to temporarily halt video playback or it can occur as part of the player's normal state changes as media is loading, resuming or concluding.

Definition: Event is fired when a user initiates video playback by clicking on the play button. This event can fire to start new content or to resume paused content or an ad. Actual implementation of this event may vary by video player.

Definition: This event is fired when the video starts playing for the user, also known as First Frame.

Definition: This event signifies that the video player has reached the end of the currently playing content.

Definition: Signifies when the player has been initialized and is ready for playback.

Definition: The media is no longer blocked from playback, and has started playing. Fired when playback resumes from Stall, Buffering or Seek.

Definition: This event is fired when the user has watched a specified duration of video playback.

Definition: When the Player's Adaptive Bitrate Streaming upshifts or downshifts during Content Playback to a different quality level available in the manifest. This event includes absShift attribute identifying the direction of the change.

Definition: This event is fired when the user begins playing again after pausing the video during playback.

Definition: This event records when the user interacts with time controls within the player to move forward or backward in the video timeline. It can be triggered by dragging the scrub bar or auto advancing using controls exposed by the app.

Definition: Event is fired when the player stops moving the playhead position to jump to a specific point on the timeline. This event includes attributes Seek Start Point & Seek End Point to mark the starting & ending points of a seek event.

Definition: Stall Start event is triggered when playback of video stops because the buffer has been depleted causing an unexpected interruption for the user.

Definition: Event fired when video starts playing again after a stall and the buffer has been replenished and playback resumes.

Definition: When the player has entered a stopped state due to any reason such as the user hitting a stop button, backgrounding the app, user switches content or the content has ended playback.

Definition: Amount of estimated network bandwidth currently available to the end user's device.

Definition: Cumulative time that content has been buffering during the current Content Session.

Definition: Cumulative time that content has been buffering during content playback in current Content Session.

Definition: Start time of a new Content Session for the current user session. Typically a new Content Session begins with a Playback Request.

Definition: Identifies which available audio track has been selected by the user. Multiple audio tracks are usually used for alternate languages. Values returned may vary by content publisher & player.

Definition: Identifies which available subtitle or closed captioning track has been selected by the user. Multiple captioning tracks are usually used for alternate languages. Values returned may vary by content publisher & player.

Definition: Cumulative time that user has been engaged with the app or site, including time spent not viewing video.

Definition: The amount of content assets that started playback during the current user app session.

Definition: The amount of content assets requested during the current user session.

Definition: Running count of the number of errors that have occurred during the user's current session.

Definition: Running count of the number of errors that have occurred while content is playing during the user's current session.

Definition: The cumulative amount of time elapsed where the player was in a paused state during a Content Session.

Definition: The cumulative amount of time elapsed where the player was in a paused state during Ad playback of Content Session.

Definition: The cumulative amount of time elapsed where the player was in a paused state during Content playback of Content Session.

Definition: Cumulative time that content & ads have been playing during the Content Session. Excludes time accrued while user pauses content or buffering.

Definition: Cumulative time that content has been playing during the current video Content Session. Excludes time accrued while user pauses content or buffering.

Definition: Returns the player's current playback state. (Idle, buffering, playing, paused)

Definition: Returns the current point in the video timeline in seconds.

Definition: Target audio encoding bitrate of the currently selected rendition from the manifest. The manifest may contain multiple versions (i.e. renditions) of the asset encoded at varying qualities to support varying network conditions. This data point returns the audio bitrate value stated in the manifest for the currently playing rendition. Only available if the manifest contains discrete ad & video tracks.

Definition: Height in pixels of the video rendition being played. The manifest may contain multiple versions (i.e. renditions) of the video encoded at varying qualities to support varying network conditions.

Definition: Standardized name to represent the rendition currently being played.

Definition: Target bitrate of the currently selected video rendition from the manifest. The manifest may contain multiple versions (i.e. renditions) of the video encoded at varying qualities to support varying network conditions.

Definition: Width in pixels of the video rendition being played. The manifest may contain multiple versions (i.e. renditions) of the video encoded at varying qualities to support varying network conditions.

Definition: Number of times the user's playback has been interrupted by an unexpected video stall due to buffer depletion.

Definition: Number of times the user's playback of Content has been interrupted by an unexpected video stall due to buffer depletion.

Definition: The cumulative amount of time elapsed where the user's playback has been interrupted by an unexpected video stall due to buffer.

Definition: The cumulative amount of time elapsed where the user's playback of Content has been interrupted by an unexpected video stall due to buffer depletion.

Definition: Time interval since current content playback began.

Definition: Time interval since content playback was requested.

Definition: Time interval since Buffer Start event began during content playback, reported in milliseconds. Value is reset to zero at the start of a new video View or when another Buffer Start event occurs.

Definition: Time interval since Heartbeat was last sent for the current content session.

Definition: Time interval since Milestone event was last sent for ad.

Definition: Time interval since Milestone event was last sent for content.

Definition: Time interval since content playback was paused., reported in milliseconds

Definition: Time interval since content playback shifted to a different available quality version from the manifest., reported in milliseconds

Definition: Time interval since the occurrence of a Seek Start event.

Definition: Time interval since Stall Start event began during content playback.

Definition: Incremental counter of the events generated during a user session. This field is valuable for ensuring proper sequencing of events and detecting any potential data loss.

Definition: This timer represents the total time a user spent waiting for content to begin playback excluding any time related to requesting, loading or playing pre-roll ads.

Definition: This timer represents the total time a user spent waiting for content to begin playback excluding any time spent viewing pre-roll ads.

Definition: Describes the direction of the rendition change that occurred during Adaptive Bitrate Streaming. Values ‘up’ or ‘down’ depends on the value of the previous rendition. 'absShift' is an attribute of the Rendition Change event.

Definition: Error object representing a code explicitly identified by the player

Definition: Error object representing a message about the error explicitly identified by the player

Definition: Incremental tracker identifying the order of Heartbeat events from the Collector.

Definition: Number indicating the percentage milestone represented by the event fired. Attribute of Milestone events.

Definition: The starting point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events

Definition: The ending point of a seek event, representing the content timecode in milliseconds. Value will appear as an attribute on Seek End events

Definition: Number indicating the playback duration triggering the Qualified View event.

Definition: Datazoom Collector configuration ID. Allows customers to differentiate data on the Connector from different Collectors. This could be useful for separating test content from production data.

Definition: Unique identifier for each event message fired by a Collector or log file received by Datazoom. The string includes an incremental counter at the end to allow for sequencing the events from a user session.

Definition: Start time of the current user session

Definition: Unique identifier for the user's current Datazoom session. Session will persist as long as the user is viewing content uninterrupted. A 20 minute pause in activity will close the session.

Definition: IP address of the user's device

Definition: A unique id for the current video playback session.

Definition: Contains a number of tokens that refer to aspects of the user device, including the user's browser name and version, rendering engine, device’s model number, operating system and its version, etc.

Definition: States which video player generated the event

Definition: States the version of the video player that generated the event

Definition: What streaming format is being used for the content?

Definition: Describes if the content being streamed is Live or On Demand.

Definition: Describes if subtitles are currently enabled for playback.

Definition: Advertising ID is a user resettable ID assigned by the device or operating environment for advertising purposes (e.g. targeting, frequency capping). The key difference between a Device ID and an Advertising ID is that advertising IDs can be reset by the user at any time. Examples include Apple's IDFA and Android's AAID.

Definition: Unique identifier of the user's device.

Definition: Manufacturer of the users device.

Definition: Name of the device model used by the viewer.

Definition: Describes the type of device category being used during the session such as phone, tablet, desktop, connected device, game console, etc.

Definition: Operating System of the user's device

Definition: Version of Operating System being used during the session

Definition: Unique identifier of the content shown. This may be produced by the CMS or publishing system.

Definition: The total length of the media file, reported in decimal seconds

Definition: The total length of the media file, reported in decimal seconds

Definition: Specifies whether the event relates to an Ad or Content asset.

Definition: Height dimension in pixels of the current playback area.

Definition: Width dimension in pixels of the current playback area.

Definition: Returns the URL of the current media file

Definition: Provides the title of current asset being played

Definition: The city or town where the user is located

Definition: The name of the continent from which the event originated based on the user's IP address.

Definition: The continent from which the event originated based on the user's IP address.

Definition: Full name of the user's country

Definition: The country from which the browser initiated the event. For a list of country codes, see ISO 3166-1 alpha-2 .

Definition: The district, subdivision of city from where the event originated as determined by the user's IP address.

Definition: Location information for the user

Definition: Location information for the user

Definition: The specific administrative division within a country where the event occurred. In the United States, zip codes correspond to postal region locator

Definition: The specific administrative division within a country where the event occurred. In the United States, regions correspond to state names ; for example, Washington or New York.

Definition: The specific administrative division within a country where the event occurred. In the United States, regions correspond to state abbreviations; for example, WA or NY but in other countries the region code may be represented by numbers or some other identifier.

Definition: The name of the user's timezone where the event originated based on their IP address.

Definition: The difference in hours, relative to UTC, of the user's timezone.

Definition: Autonomous System Number: a unique number identifying a group of IP networks that serves the content to the end-user. Client ASN as determined from a lookup of the client IP

Definition: The organization that owns the Autonomous System Number. Often an ISP, sometimes a private company or institution.

Definition: Name of the end-user's internet service provider.

Definition: Name of the end-user's internet service provider.

Definition: Version number of the Datazoom SDK that generated the event message.

Definition: URL Domain of the site hosting the video player.

Definition: UUID to denote the specific ad break. This can be used to tie events together that occurred during a specific ad break.

Definition: Creative ID of the ad shown.

Definition: The length of the advertisement in seconds.

Definition: Identifier of the ad asset shown.

Definition: Name of the partner showing the ad.

Definition: Where the ad appears in relation to the video content. Pre-roll ads run before the content, mid-roll ads run during the middle of the content & post-roll ads run after the content has completed streaming.

Definition: A Datazoom generated UUID to denote the specific ad asset playback. This can be used to tie events together that occurred during a specific ad item.

Definition: The source ad server information included in the ad response.

Definition: Selected creative IDs used for wrapper ads. The creative IDs returned starts at the inline ad and traverses to the outermost wrapper ad.

Definition: Ad IDs used for wrapper ads. The IDs returned starts at the inline ad (innermost) and traverses to the outermost wrapper ad.

Definition: Ad systems used for wrapper ads. The ad systems returned starts at the inline ad and traverses to the outermost wrapper ad.

Definition: Customers can add any user or system data to the Datazoom data stream. Requires custom coding on the page or in the app by customer developer.

Definition: A unique string identifying the current content.

Definition: The encoded bitrate of the audio or video object being requested. This may not be known precisely by the player; however, it MAY be estimated based upon playlist/manifest declarations. If the playlist declares both peak and average bitrate values, the peak value should be transmitted.

Definition: The throughput between client and server, as measured by the client and MUST be rounded to the nearest 100 kbps. This value, however derived, SHOULD be the value that the client is using to make its next Adaptive Bitrate switching decision. If the client is connected to multiple servers concurrently, it must take care to report only the throughput measured against the receiving server. If the client has multiple concurrent connections to the server, then the intent is that this value communicates the aggregate throughput the client sees across all those connections.

Definition: Relative path of the next object to be requested. This can be used to trigger pre-fetching by the CDN. This MUST be a path relative to the current request. This string MUST be URLEncoded [5]. The client SHOULD NOT depend upon any pre-fetch action being taken - it is merely a request for such a pre-fetch to take place.

Definition: The playback duration in milliseconds of the object being requested. If a partial segment is being requested, then this value MUST indicate the playback duration of that part and not that of its parent segment. This value can be an approximation of the estimated duration if the explicit value is not known.

Definition: The media type of the current object being requested: m = text file, such as a manifest or playlist a = audio only v = video only av = muxed audio and video i = init segment c = caption or subtitle tt = ISOBMFF timed text track k = cryptographic key, license or certificate. o = other If the object type being requested is unknown, then this key MUST NOT be used.

Definition: A unique identifier that is established to track an individual media object request made from the client to a CDN.

Definition: The requested maximum throughput that the client considers sufficient for delivery of the asset. Values MUST be rounded to the nearest 100kbps. For example, a client would indicate that the current segment, encoded at 2Mbps, is to be delivered at no more than 10Mbps, by using rtp=10000. Note: This can benefit clients by preventing buffer saturation through over-delivery and can also deliver a community benefit through fair-share delivery. The concept is that each client receives the throughput necessary for great performance, but no more. The CDN may not support the rtp feature.

Definition: A GUID identifying the current playback session. A playback session typically ties together segments belonging to a single media asset. Maximum length is 64 characters. It is RECOMMENDED to conform to the UUID specification [7].

Definition: Describes if the content being streamed is Live or On Demand.

Definition: The streaming format that defines the current request. d = MPEG DASH h = HTTP Live Streaming (HLS) s = Smooth Streaming o = other If the streaming format being requested is unknown, then this key MUST NOT be used.

Definition: The highest bitrate rendition in the manifest or playlist that the client is allowed to play, given current codec, licensing and sizing constraints.

Definition: The version of the CMCD specification used for interpreting the defined key names and values.