Collectors

Player Default Ad Framework

For the Roku Native Media Player

The Player Default Ad Framework Extension is a configuration option for the Roku Native Media Player by Datazoom when it is configured with the undefined to make the following additional data points automatically collectable in real time.

Supported Data Points

Events

Discrete occurrences driven by user interactions or system actions

Ad Break End
Ad Break Start
Ad Impression
Media Loaded
Media Request
Milestone
Playback Complete
Playback Start
Qualified View

Metadata

Ad Break ID
Ad Creative ID
Ad Duration
Ad ID
Ad Position
Ad Session ID
Ad System

Fluxdata

Metrics measuring changing parameters over time

Ad Break Start Recency (Content Session)
Ad Media Request Recency (Content Session)
Ad Milestone Recency (Content Session)
Ad Playback Complete Recency (Content Session)
Ad Playback Duration (Content Session)
Ad Playback Start Count (Ad Break)
Ad Playback Start Count (App Session)
Ad Playback Start Recency (Content Session)
Playback Duration (Ad Session)