The Datazoom Media Player Data Dictionary specifically tracks a user's engagement with content played in a media player (i.e., when Media Type equals “content”), such as video or audio streams.

When a Datazoom Application Collector is configured with a Media Player Extension, the Datazoom SDK automatically makes these content-centric events, metadata, and fluxdata collectable.

Key Features:

Content-Focused: This dictionary tracks the primary content experience. Interactions with advertisements (pre-roll, mid-roll, post-roll) are tracked separately in the Ad Framework Data Dictionary.
Configurable: Usage of these data points can be managed dynamically via the Datazoom Console, allowing you to select or deselect specific metrics on demand.
Extensible: You can supplement these automatic data points with unlimited custom events and metadata using the Datazoom SDK APIs to capture player interactions specific to your implementation.
Additive: The Media Player Data Dictionary adds to the Application Data Dictionary, meaning application-level context is maintained alongside playback data.

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