Application collectors

MediaTailor Ad Framework

For the React Native Collector with React Native Video Media Player

The MediaTailor Ad Framework Extension is a configuration option for the React Native Collector by Datazoom when it is configured with the React Native Video Media Player to make the following additional data points automatically collectable in real time.

Supported Data Points

Events

Discrete occurrences driven by user interactions or system actions

Ad Break End
Ad Break Start
Ad Click
Ad Impression
Ad Skip
Error
Milestone
Pause
Playback Complete
Playback Start
Playing
Qualified View
Resume
Stall End
Stall Start
Stop

Metadata

Ad Break ID
Ad Click URL
Ad Creative ID
Ad Duration
Ad ID
Ad Position
Ad Session ID
Ad System
Ad Time Offset
Deal ID
Skip Time Offset
Wrapper Creative IDs
Wrapper ID
Wrapper Systems

Fluxdata

Metrics measuring changing parameters over time

Ad Break Start Recency (Content Session)
Ad Error Count (App Session)
Ad Milestone Recency (Content Session)
Ad Pause Duration (Content Session)
Ad Playback Complete Recency (Content Session)
Ad Playback Duration (Content Session)
Ad Playback Start Count (Ad Break)
Ad Playback Start Count (App Session)
Ad Playback Start Recency (Content Session)
Ad Stall Count (Content Session)
Ad Stall Duration (Content Session)
Ad Stall Start Recency (Content Session)
Playback Duration (Ad Session)