Exits Before Video Start

By leveraging the power of Datazoom's Data Dictionaries Customers can easily generate valuable metrics to drive business KPIs, data-driven decisions & replace expensive metric-focused analytic systems with more flexible general purpose tools that can be even more powerful.   Datazoom's Metric Encyclopedia shows you how to generate the valuable metrics that allow your team to focus on the factors that truly matter to your business objectives.

Exits Before Video Start (count)

Description

Exit Before Video Start metric computes the percentage of users who exit a video playback experience before the first frame is visible. EBVS is a useful metric for gauging the percentage of viewers discontinuing their playback experience before the first frame commences, thus indicating start times are lasting longer than a user’s interest in remaining in their experience.

Required Data Points

• Media Request (event)
• Playback Start (event)
• Media Type (metadata)

Calculation

You can then translate these expressions into the specific querying language of the tool you’re using, or another format your system of choice may require. Keep in mind that these formulas are sample starting points. They are by no means the end all and be all of formulas. Part of the beauty of the Data Dictionary is its role as a springboard for customizing metrics in a fashion which best suits your organization. 

However, please note that similar to how players expose data points by different names, each player exposes different data points entirely. Thus, some of the metrics below may not be supported across players. To check if the players your team relies on are supported, check out our documentation here.